Testimonial videos
Let your happiest customers do the talking for your brand, with testimonial videos that win trust, boost credibility, convince and convert!
Win trust and confidence
Whenever you ask your audience to take an action, they have to weigh up the risk against the reward. We’ve all been there ourselves as customers. We like the idea of a product, a service, a job role, a piece of software. We’re almost sure it’s the right move for us. But even with all that information, the fundamental question we end up asking ourselves is: how will this affect me? What will the reality look like?
Of course, any business worth its salt is going to offer a promise of positive change. But REAL credibility comes from others – impartial, unbiased customers. People who have walked the same path and enjoyed great success. That’s why testimonial videos and case studies work. They highlight the journey of others who the viewer can relate to – reducing the sense of risk and highlighting the rewards on offer.
Examples
Uberflip
A SaaS company in the content marketing industry.
A SaaS company in the content marketing industry.
Hiring Hub
A tool to help people hire employees more effectively.
A tool to help people hire employees more effectively.
Mavenlink
A project managent software for enterprise companies.
A project managent software for enterprise companies.
Testimonial videos can be used to…
Attract
Make first contact with your audience by showing them right away the stories of people, just like them, who you’ve already helped…
Explain
Utilise your fiercest advocates as a learning tool, by letting them tell your audience what you do and how you’ve helped them to succeed.
Why use testimonial videos?
They build trust
Let’s be real: we can all say what we want about ourselves. But, as brands, all that really matters is what our customers think of us. Testimonials are a great way to build trust and credibility, letting your customers talk powerfully and honestly about how your product or service has helped them.
They inspire action
Ultimately, the result of that increased trust is that customers are more likely to take the kind of action you want them to take. Research suggests that up to 72% of customers don’t take action until they have read reviews (Testimonial Engine), so giving them the social proof they need is an important part of inspiring them to take the plunge with your brand.
Video is king!
Video is perhaps the ultimate storytelling tool, combining audio and visual elements to create a highly immersive package. Putting the spotlight on your customers in the form of a testimonial video gives your audience a much more rounded view of who your customers are, what their problems were, and how they’ve helped.
“I often say the best way to determine a great partner is your willingness to work with them again. We’ve done this time and time again with Wyzowl and I urge others to do the same!”
Randy Frisch COO & Co-Founder – Uberflip