We Create Recruitment Videos That Attract The Best Talent

Whether you’re in the recruitment industry or just looking to add new recruits to your team, an engaging video will position you as an authority in your field and help to attract the best talent.

We’ve created recruitment videos for some amazing brands including:

Recruitment Video Examples

These are just a few of the videos we’ve created. We have plenty more to show you, so get in touch if you can’t see a video in your industry!

 
 
 
 
 
 
 
 
 

What Is A Recruitment Video?

A recruitment video is a fun, engaging 1-2 minute video that tells your company story in a way that attracts people to join your company or cause. The best part is you don’t have to hire someone to go around trying to sell people on the opportunity of working for you. You’ve got a tireless video working 24/7 when your recruiters are sound asleep.

Your video can make a stronger, more compelling case to interested recruits at any time of the day or night on any network they prefer. You can use your video on your website, social media networks, and more. According to research, job listings accompanied by videos were shown to receive 36% more applications than applications without video.

You can even use a recruitment explainer video during the orientation and training process. And this indispensable recruiting assistant doesn’t even charge 3 month’s salary when it reels in a new employee.

 

As novices to creating inspiring videos Wyzowl were fantastic. The level of patience was fantastic and we have ended up with visuals that we love and have had fab feedback on. An easy process with a great end result – hard to beat really!

Aimi Kearney – Supply Now

Benefits of a Recruitment Video

Recruitment is a huge industry, and it’s competitive too. A video (or a couple!) can help you stay one step ahead of the game…

1. Demonstrate Your Company Culture

Demonstrate Your Company Culture By creating a video that reflects the personality of your company, you can attract people with similar working attitudes and keep your company culture in tact.

2. Attract The Right Talent

Attract The Right Talent Through your recruitment video, you can define the qualities that you are looking for in a candidate, and therefore only attract the best people for the job.

3. Showcase Unique Benefits

Showcase Unique Benefits Recruitment videos don’t have to be all about the candidate and the role(s) that are being advertised. Use the opportunity to showcase the unique benefits of your company.

4. Stand Out

Stand Out If you run a recruitment agency and want businesses to post their jobs with you, then you need a way for your company to stand out. Video can give you a unique advantage over your competitors.

5. Filter Candidates Before You Meet Them

Filter Candidates Before You Meet Them With interactive video, you can create mini-tests that help you to determine if a candidate is the right fit for your business. For more information on interactive video, click here.

6. Save Time

Save Time Writing out job descriptions takes a long time and they aren’t very engaging for the people reading them. Videos save everybody time and get the point across in an effective and memorable way.

How To Use A Recruitment Video

Website & Careers Page

Trying to find people to work for your company is a lot like marketing your product or service. You have to explain to them what you do in order to generate interest. Then you need to figure out if they’re a good fit for your product or service. Also similar to marketing, you want to get as many people interested in you as possible.

Whether you’re generating leads or new candidate applications, video gives you the ability to draw more people and prospects to your organisation. When given a choice of viewing video or reading text on the same website page, some 72% of people prefer video over text to learn about a company.

Job Postings

Have you ever had a lacklustre response to a job opening that you urgently needed to fill? With so many companies competing for top talent, there’s a real need to break away from the crowd. Candidates are inundated with messages from recruiters and automated messages from job sites, so it’s not easy to reach them, let alone get them to submit an application or resume.

Video can change everything about your process of posting jobs. With an entertaining explainer video, you could have people lining up to work with you. The key is drawing them into your story. As human beings, we’re all hard-wired to respond to stories. It’s been that way since cave man days. Video is just the most vivid form of storytelling, since it encompasses sight and sound. Research shows that video has a profound effect on conversions. Some 81% of people have reported being convinced to buy after watching a company’s video.

Social Media

There are a lot of reasons why people choose to work for a company. And they don’t all have to do with making the highest salary, catered lunches or having a ping pong table at work. When people understand your mission and values, you’ll have a competitive advantage that helps you bring the best and brightest to your doorstep.

Video brings storytelling into the digital age, and raises your social media profile — especially important for recruiting digitally savvy Millennials, Gen Xers and Gen Yers. Some 87% percent of young execs prefer working for an organisation that’s video-savvy.

You can show you’re a cutting-edge company with a recruiting explainer video. Here’s how… Pin your business explainer video to your Facebook and Twitter profiles. That way, you’ll get maximum exposure for your video. It also makes you ever-so shareable. According to data, 83% of consumers would consider sharing an enjoyable video with their network. That means more applicants.

Training New Hires

Training new hires means giving people the same details about your company — over and over again. Then piling on a sky-high stack of orientation documents. It’s a thankless job, (and the recruit probably isn’t exactly thrilled by a lot of the process either). According to Forrester Research, some 75 percent of employees prefer watching video over reading a document or email. And if the new hire doesn’t enjoy the process, they’re less likely to go through training. If they don’t complete their training, they’re less likely to succeed at their job.

But all that can change with a simple adjustment in strategy. You can make the entire training process a lot more interesting and engaging for new hires with video. Give people what they want. Give them video, and you’ll reap the rewards in more ways than just attracting top talent. Companies who engage in video training can slash costs and save millions. A recent exodus of Fortune 500 companies who went from in-person training to video shows the future. And the future is now. IBM, Caterpillar and Dow Chemical have all moved to video training away from classroom training, (and the crazy travel bills involved). IBM alone saved $579 million in the first two years of their video training program.

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