We believe there’s a better way to create marketing content.
It all starts with research and planning before the creation process even begins.
It’s a scientific methodology we use to identify content gaps and opportunities, based on research into the audience and competing content. This helps us understand exactly what we need to do to create a ‘winning’ piece of content that serves a REAL purpose for your business.
And it’s all underpinned by our proprietary Content Islands framework – so every piece of content has a place within the buyer journey, whether it’s generating traffic, capturing leads or nurturing those leads into becoming customers.
Our process works as follows…
Define Content Goals
Audit Current Content
Understand Content Audience(s)
Identify Content ‘Sweet Spot’
- The audience’s interests, goals and challenges
- The areas of expertise and value represented by your brand, product and/or service.
- The topics that we, as a writing team, can research and write about to a high level.
Perform Keyword Research & Identify Opportunities
Content Planning & Schedule
Get In Touch
We’d love to chat about your experiences with content so far, give you some tips and advice, and discuss how we might be able to help set and achieve goals for you. Complete the form below and we’ll be in touch within 1 business day.