We’ve created videos for non-profits and charities including:
Non-Profit Video Portfolio
See a few of the non profit and charity videos we’ve created below.
What Is A Non-Profit Video?
A non-profit video often describes your mission, tells people why they should care about your cause, and then makes an emotional appeal to help. Given that non-profits rely solely on donations, great marketing and outreach is vital. Non-profit video storytelling can provide a unique competitive advantage that sets a non-profit apart from their competitors who are also seeking donations and support from the public. According to a recent survey, more than 81% of consumers reported being convinced to buy something just by watching an organisation’s video.
A video acts as a 24/7 ambassador who’s always on call to tell your story. With sight and sound, your non-profit explainer video is the most effective medium to connect emotionally with audiences. It’s also the one they tend to like best. Recent research shows more than 85% of people surveyed say they want to see more video from brands in 2018.
Wyzowl is incredible to work with. We needed a video last minute because our regular animator was no longer doing freelance work, and Wyzowl came through in an amazing way. Their team followed our national brand standards better than any contractor I’ve ever worked with, stuck to a tight timeline, and were incredibly thorough, responsive, and communicative! I highly recommend Wyzowl and look forward to working with them again on future projects 🙂
Amanda Hinski – YMCA
Why Use Video For Your Non-Profit?
The main purpose of any marketing campaign for your non-profit is to raise awareness, and video can do all that and more…
1. Cause Awareness
A video perfectly encapsulates your message and can then be shared across many mediums. This means the reach you can have with video is huge. All it takes is for one person to share it, and then their friend, and then their friend, and so on!
2. 24 Hour Availability
Video is the best way to communicate your message at any time of day. When people visit your website, social media and other channels they can watch your video. This means they can understand more about your cause and donate or get involved.
3. Look Professional
When you communicate your message effectively people will take notice. Video offers a way to tell your message clearly and effectively. This maintains the professionalism of your brand throughout.
4. Make a Great First Impression
Communicating your message clearly and effectively helps people understand your cause. This will help you make a good first impression and stick in their mind. The quicker people can learn what you do and how they can help the more likely they are to take action.
5. Emotional Appeal
People react to content that engages them. Video is amazing for getting your message across in a clear and concise way. With a compelling video, you can naturally increase interest in your cause.
6. Tell Your Story
Non-profits and charities often have a strong story. It’s the story that creates that emotional appeal for people to donate or support with their time. The more effectively you can tell your story the better the chance of people taking action.
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