Generating new sales is the bread and butter of business. Sales are what keep your business moving on and moving up.
But, customers tend to get bored easily. So it’s important to think of fresh and exciting ways to generate new sales. One great way to generate new sales is through video.
People love videos! Which is why videos are amazing for generating new sales – but only when used correctly.
Here’s Wyzowl’s own Adam to explain how…
Hi, I’m Adam, Account Manager at Wyzowl.
One of the questions we’re often asked is: “How can video help generate me new sales?” That’s exactly the question I’m going to answer today. I’ve got 5 tips for you to try in this video. So let’s dive right in.
1. Gate your video
Gating your video means that the user has to complete a short form before they’re able to watch it – and it can be great for lead generation. This technique isn’t going to suit every video – we wouldn’t recommend it for a simple explainer, for example, where you’re aiming to reach a wide audience and give a snappy overview of your business. But if you’re offering highly valuable content that would really help your audience gating the video would work perfectly. It’ll generate high quality leads and form the basis of a valuable conversation when your sales team first makes contact with them.
2. Include a call to action
The attention span of the modern online user is notoriously short, so, particularly on a home page explainer video, don’t include every last detail. Just give your audience the information they need to capture their attention, and then give them CLEAR direction on what to do next — whether it’s to visit your website, sign up for a free trial or make contact with your sales team.
We all know the sales process is a bit like a journey — and a journey without signposts is never any fun. So make sure the path is clearly signposted for your customers, and you have a much better chance of them reaching their destination!
3. Make a video demo
For software or app developers, the opportunity to present your product to an opted-in audience is priceless. But setting up those calls can be painful. With time differences and scheduling clashes, it can be weeks before you finally get it done — by which time the prospect’s interest may have cooled.
By producing demo videos, you can demonstrate your product or service all day, every day. All the customer needs to do is press ‘play.’ Using video in this way helps you move your sales journey forward faster. It frees up your sales teams’ time and makes life easier for everyone involved.
4. Use video in your nurture sequence
Nurturing leads into sales takes time. And video can play a key role in your email workflows. It’s one of the most popular forms of media available to online marketers and the ability to send out dynamic, useful, engaging content to prospects is a much nicer way of staying in touch than the standard ‘How’s it going,’ emails or non-stop sales pitches.
5. Showcase video testimonials
Social proof plays a huge role in most purchasing decisions. And recent research suggests that 88% of consumers trust online reviews as much as personal recommendations from friends or family. When we relaunched our own website in the summer of 2015, we made customer testimonials a key part of the user experience for that very reason; we wanted to show potential customers just how much our existing clients trusted us and enjoyed working with us. Gathering these might involve some travel and equipment costs but it’s ultimately worthwhile.
So there you have it, 5 ways you can use video to grow your sales. Of course, there are plenty more ways. If you’d like to talk more about how video can help your business, get in touch with us at wyzowl.com. And if you enjoyed this video, check out some more of our other content including The Ultimate Guide on How to Create the Perfect Explainer Video.