Demo Video Examples
What is a Demo Video?
What Makes A Great Demo Video?
Clear, Concise Messaging
The Right Pacing
Slick, Professional Transitions
Clear & Actionable Call-to-Action
How To Use Your Demo Video
A demo video is a great tool to help communicate exactly how your web or mobile app works – quickly, concisely and effectively. This fits in with how the average consumer likes to learn. Our research suggests that, where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.
Demo videos on your website can even help strengthen your site’s SEO. After all, if visitors are spending a couple of minutes on your website watching a screen recorded demo video, instead of skim-reading text and leaving after a few seconds, that’s a huge jump in dwell time – which has been cited as a key ranking factor in Google’s search ranking algorithm.
With a high proportion of people using their social media profiles to identify, research and make product purchasing decisions, this is a valuable tool for software businesses.
Showing your potential users the actual process and screen flow they would see if they were using the app themselves is so much more informative – and persuasive – than simply showing them screenshots. Sharing your video on social media gives you access to a potentially huge audience – and you can include instructions at the end of your video, and in the accompanying post text, instructing the viewer where to go next to find out more.
You can even use features like Pinned Tweets and Pinned Posts on Facebook to ensure these are the first things your visitors see. This means there’s no confusion about who you are and what you do; the second somebody finds you on social media, they can see your app and understand exactly how it works.
What’s more, with a demo video, you’re reaching them with an extremely powerful resource which doesn’t just tell them about your app – it shows them exactly how it works, screen-by-screen. After watching a demo video, the viewer is much more likely to have a rounded, realistic understanding of what the app is, what it does, and how it works. This can play a key role in making sure the right people go on to download your app – optimising their experience, generating positive reviews and high levels of user retention.
Both OS’s App Stores allow you to upload a video, as well as screenshots, to help your app. And there are a number of benefits to taking advantage of this opportunity with a demo video demonstrating your app in its best light.
First, video can be an incredibly valuable tool in convincing potential users to take the plunge and download. When you can actually see how the app works – rather than just scrolling through screenshots and trying to connect them mentally into one cohesive experience – you’re much more likely to have that ‘eureka’ moment where you get what the app does.
Secondly, better user understanding means better decision-making. Screen recorded demo videos don’t just convince users that your app is perfect for them – they also help users determine when an app isn’t. This sounds like a bad thing, but, ultimately, you’d rather these users know before they download, than having a huge number of immediate uninstalls and negative reviews. High engagement and positive reviews are the name of the game – and screen recorded videos help achieve both.
For example, we worked with our friends at Mavenlink to create a series of 25+ screen recorded demo videos, each outlining a different feature of their award-winning project management platform; how it works, how to use it, and what the viewer could achieve. These videos, when completed, were saved in a comprehensive customer service resource called the Mavenlink Help Center, where customers could find out more about a particular feature at any time.
These videos combine to form a comprehensive knowledge base, helping their customers understand the product so much better and achieve so much more than might otherwise have been possible. With this better understanding, comes higher levels of satisfaction – after all, the better your customers understand the features of your product, the more efficiently and effectively they can use it! This can help lead to higher retention, better satisfaction, brand advocacy and positive reviews – it’s a virtuous cycle leading to more downloads and happier customers.
Equally, whatever software tools you may use internally, they’ll generally have a ‘back end’ that isn’t accessible to your customers. How do you train your team on how to use it? The same principles that make screen recorded videos such a great resource for educating customers, apply to bringing people up to speed on your internal tools and processes.
Imagine how much easier it would be to train a new hire on a particular system or software tool, if, while you were giving them their initial training, you could remind them, “Hey, don’t worry if you don’t fully digest any of this. We have a full knowledge base so you can revisit this on the job.”
These videos can be saved on an internal intranet or e-learning system to be revisited and refreshed whenever required – saving training costs, boosting inefficiency, and reducing the possibility of errors and mistakes made through guesswork!