We’ve created demo videos for some amazing brands including:
Demo Video Examples
These are just a few of the videos we’ve created. We have plenty more to show you, so get in touch if you can’t see a video in your industry!
What is a Demo Video?
A demo video ties together screenshots and footage recorded from the screen of a website, web or mobile app. The content of the video, rather than being designed & created by us, is captured directly from the screen of a web or mobile device. This type of video is a great way to show potential users exactly how a piece of software works, or educate them on a specific feature or tool. The video is designed to replicate the actual experience of the end user – making it a valuable asset to help educate, inform and convince potential customers.
We wanted to open the window to our site without people having to register or make a commitment. Tools like an explainer video are key for us to explain what we’re all about. Wyzowl enhanced the ideas we had for the video and I couldn’t recommend them highly enough.
Simon Swan – Co-Founder & CEO –
What Makes A Great Demo Video?
We’ve made hundreds of demo videos during our time, and our extensive experience has given us a good idea of what makes the great ones great. For us, it’s all about…
Clear, Concise Messaging
A great demo video starts with great writing. It’s important to include either a professional, well-written voiceover, or concise text-on-screen, which explains exactly what the viewer needs to know. There should be no wasted words or complicated jargon – make it clear, make it snappy, make it work, and only include the important stuff!
The Right Pacing
Generally speaking, you want your demo video to be as short as possible while getting across the key points. This means being selective about which features to include. One mistake you want to avoid is simply rushing through screens and features to get as many in as possible. Spend plenty of time on each feature to ensure your audience follows along!
Slick, Professional Transitions
Great demo videos, just look any other type of video, rely on attractive transitions that move the viewer smoothly from one scene to the next. Many of our screen recorded videos include a 3D device model, which allows us to demonstrate the screen capture footage in a dynamic, aesthetically pleasing way.
Clear & Actionable Call-to-Action
You’re passionate about your web or mobile app, and you know that it’s impossible to cram all the great features into one short video. That’s why it’s so important to direct interested users towards the next step in your buying process – whether it’s contacting your sales team, starting a free trial or downloading some content.
We’ve been working together on videos for our App Store listings, and everyone we’ve worked with has been courteous, professional, helpful, prompt and, last but not least, patient throughout the process. They turn out quality deliverables and always strive to make sure you’re a happy customer.
Sean Lindo – Sr. Product Marketing & Comms – Invoice2Go
How To Use Your Demo Video
A demo video is a powerful and versatile tool, which has many potential use cases
A demo video is a great tool to help communicate exactly how your web or mobile app works - quickly, concisely and effectively. This fits in with how the average consumer likes to learn. Our research suggests that, where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.
Demo videos on your website can even help strengthen your site’s SEO. After all, if visitors are spending a couple of minutes on your website watching a screen recorded demo video, instead of skim-reading text and leaving after a few seconds, that’s a huge jump in dwell time - which has been cited as a key ranking factor in Google’s search ranking algorithm.
With a high proportion of people using their social media profiles to identify, research and make product purchasing decisions, this is a valuable tool for software businesses.
Showing your potential users the actual process and screen flow they would see if they were using the app themselves is so much more informative - and persuasive - than simply showing them screenshots. Sharing your video on social media gives you access to a potentially huge audience - and you can include instructions at the end of your video, and in the accompanying post text, instructing the viewer where to go next to find out more.
You can even use features like Pinned Tweets and Pinned Posts on Facebook to ensure these are the first things your visitors see. This means there's no confusion about who you are and what you do; the second somebody finds you on social media, they can see your app and understand exactly how it works.
What's more, with a demo video, you're reaching them with an extremely powerful resource which doesn't just tell them about your app - it shows them exactly how it works, screen-by-screen. After watching a demo video, the viewer is much more likely to have a rounded, realistic understanding of what the app is, what it does, and how it works. This can play a key role in making sure the right people go on to download your app - optimising their experience, generating positive reviews and high levels of user retention.
Both OS’s App Stores allow you to upload a video, as well as screenshots, to help your app. And there are a number of benefits to taking advantage of this opportunity with a demo video demonstrating your app in its best light.
First, video can be an incredibly valuable tool in convincing potential users to take the plunge and download. When you can actually see how the app works - rather than just scrolling through screenshots and trying to connect them mentally into one cohesive experience - you’re much more likely to have that ‘eureka’ moment where you get what the app does.
Secondly, better user understanding means better decision-making. Screen recorded demo videos don’t just convince users that your app is perfect for them - they also help users determine when an app isn’t. This sounds like a bad thing, but, ultimately, you’d rather these users know before they download, than having a huge number of immediate uninstalls and negative reviews. High engagement and positive reviews are the name of the game - and screen recorded videos help achieve both.
For example, we worked with our friends at Mavenlink to create a series of 25+ screen recorded demo videos, each outlining a different feature of their award-winning project management platform; how it works, how to use it, and what the viewer could achieve. These videos, when completed, were saved in a comprehensive customer service resource called the Mavenlink Help Center, where customers could find out more about a particular feature at any time.
These videos combine to form a comprehensive knowledge base, helping their customers understand the product so much better and achieve so much more than might otherwise have been possible. With this better understanding, comes higher levels of satisfaction - after all, the better your customers understand the features of your product, the more efficiently and effectively they can use it! This can help lead to higher retention, better satisfaction, brand advocacy and positive reviews - it’s a virtuous cycle leading to more downloads and happier customers.
Equally, whatever software tools you may use internally, they’ll generally have a ‘back end’ that isn’t accessible to your customers. How do you train your team on how to use it? The same principles that make screen recorded videos such a great resource for educating customers, apply to bringing people up to speed on your internal tools and processes.
Imagine how much easier it would be to train a new hire on a particular system or software tool, if, while you were giving them their initial training, you could remind them, “Hey, don’t worry if you don’t fully digest any of this. We have a full knowledge base so you can revisit this on the job.”
These videos can be saved on an internal intranet or e-learning system to be revisited and refreshed whenever required - saving training costs, boosting inefficiency, and reducing the possibility of errors and mistakes made through guesswork!
Our Demo Video Process
Once we fully understand your business and your requirements we'll write the script for your video.
We'll screen record your web or mobile app, use 3D models to put the screen recordings in context and add lovely transitions.
Voiceover & Music
Male, Female, English, American and many other languages. You have the choice of voiceover and music for your video.
Common Questions About Demo Videos
We know; hiring a creative agency is a big decision. We want to give you all the tools and information you need to make the right call! We get asked a few common questions, so we’ve created videos to answer them. Of course we’re here for you if you have others, simply contact us and we’d be happy to help.
What’s the ideal length for a demo video?
It really depends on how you plan to use your video. For a demo video, we’d recommend keeping it around 1-2 minutes at most. If you’ve got an opted-in audience, you can take longer, but even then - you don’t want to take your audience’s time and attention for granted. The general advice we give is ‘As long as it needs to be - and not a second longer!’
What's included with a Wyzowl video?
Put simply, everything is included! We offer an end-to-end service. This includes writing your script, recording your screens, adding voiceover and royalty-free music and then sending you the completed video file. The only thing we do ask is that, where necessary, you provide us with a populated account to use. This helps ensure we demonstrate your app authentically, looking its best.
Can I give feedback and make changes?
Of course! One of the things that’s always made Wyzowl special is our ‘Unlimited Amends’ policy which lets you make as many changes as you like at each stage. During the script stage, you’ll be able to suggest changes to the voiceover and the screens we plan to show. Once you get a first cut of the video, you’ll be able to feedback on transitions, timing and pacing. All we ask is that you give a firm sign-off at each stage.
How long does the process take?
We work to fixed turnarounds. It takes us 3 working days to create a first draft of your Script, and then 5 working days to create the first cut of your video. This doesn’t include the time it takes for your team to give us feedback, and for us to make any required changes. When you add everything together, it generally takes us around 4 weeks to create a demo video.
Ebook: Software Companies Guide To Video
This ebook will show you 9 ways to use video to add more users and increase customer satisfaction
As a software company, video is extremely powerful. With video you can convert more people into trial users from your homepage, you can onboard users to get them using your software more effectively and you can provide support to users without them needing to contact you. We created this ebook to provide software companies with strategies and examples for how to make best use of video. We have created over 1,250 videos with a high percentage being for software companies so we have a lot of experience in this area.
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