Intro Video Examples
What Is An Intro Video?
Why Use An Intro Video
1. Explain Your Business
2. First Impressions Count
3. Brand Awareness
5. Improve SEO Performance
Intro Video Fact…
How To Use Your Intro Video
Then once people understand you, they’ll be ready to begin the decision making process (aka the funnel). All buyers go through steps before purchasing, sometimes called the purchase funnel or buying funnel. Video helps prospects pass through the funnel to more advanced stages in record time. After watching your intro video, people will be more likely to consider purchasing from your business and become customers. More people in your funnel means more customers. In a survey of marketers who use video, 76% reported that video helped increase sales.
But you have to get them interested first! An intro video makes it fun to get to know your product or service for the first time. Once people are more interested in you and exploring your solution to their problem, they’ll also be spending more time on your website. Using video on your home page is a way to improve time on site, lower bounce rate and generally increase the likelihood of your visitors becoming engaged with your product. After they become engaged, they’ll be more likely to take further action and want to buy from you.
There are some additional fringe benefits you’ll get from having an engaging video on your homepage that may not even know about yet. When you lower your bounce rate and increase time on site, you’ll have the effect of boosting your SEO ranking factors!
Once people know what you can do for them, they tend to become a lot more interested in buying from you. On certain social media networks, you can make your video more prominent on your profile. Be sure to pin your intro video to your Twitter and Facebook profiles. That way, your intro video can live on and on and be seen by the most customers who see your social media profile.
Bonus! People love sharing video on social networks. On Twitter, a video is 6x more likely to retweeted than a photo. Your intro video will also be more shareable than static forms of content like images. Because video communicates so much more, it’s only natural people are inclined to share them more.
Let your video do repetitive work of pitching new recruits on your company, while you sit back and reap the rewards of automating your recruitment process. By quickly explaining what it is your company does well and the benefits for employees in a fun way, you’ll break through the noisy competition. Who wouldn’t rather watch a fun video than read a bunch of text online to research a new company to work for? More than 72% of people prefer to learn about a product or service from video when given a choice between video and text.
Once you have an intro video, you can easily spread the word about your company around the internet and on social media. Video recruiting is particularly effective for younger generations who seek out info about companies online and through social media. Studies show videos can boost the results you get from your job listings. When videos are added to job listings, the listings are viewed 12% more often. Job listings with video also get more applications – 36% more applications.
Don’t just tell new recruits you’re a great company to work for, show them what you’re all about with an intro video. Get them invested in your mission by helping them understand the important problem your company is uniquely able to solve. You’ll automate the process and save money on recruiting in the process.
If your banner ads have been falling a little flat lately, consider adding an intro video to your advertising rotation. Videos hold and grab attention in a way no other form of advertising can lay claim to. Your intro can explain your value proposition — what you do and why customers should care — in record time, and with more feeling. Video has sight, sound, and emotion that eclipses what plain text and images can do by themselves.
Once people understand what you do, it’s easier for them to be engaged. So the next time you’re running video adverts, consider adding your amazing new intro video to the mix. More than 85% of companies believe video as an important part of their marketing strategy.
They’ll be drawn into your story and understand the way you can help them without being bored or losing interest. Only video can accomplish so much in such a short time. Plain old text just doesn’t compare according to the data. 97% of marketers say that video has increased user’s understanding of their business. With an intro video, you can capture your audience’s interest and give them a reason to care about your company within the blink of an eye.