We Create Event Videos That Capture Attention

Before people can buy from you, they need to understand you. An event video gives you a remarkably powerful way to introduce prospects to your offering and capture more leads from trade shows.

Event Video Examples

See a few examples of videos we’ve created that have been used at events below. We have plenty more to show you, so get in touch if you can’t see a video in your industry!

 
 
 
 
 
 

What Is An Event Video?

An event video is a 1-2 minute video that tells the story of your company in an entertaining and informative way. Designed to capture audience attention at trade shows, this razor-sharp little video will help draw big crowds and generate leads in a fresh way.

Given audience fatigue with traditional written marketing, it’s no wonder that video breaks through to audiences in a way printed brochures simply don’t offer. When consumers are given a choice between reading text and watching video to learn about a new product or service, 72% of people prefer using video.

Video is the quickest, most effective way to introduce your company story and convince people why they should care about your product or service. It’s like hiring an extra salesperson for your booth who can explain the same details a 100 times in a row without ever losing their enthusiasm — and never taking a coffee break.

Amazing, amazing, amazing. This is quite frankly the best service I have received from a business in many many years. Why can’t more people be like Wyzowl?? Keep it up.

Simon Rayner – PR in a Box

 

Why Use An Event Video?

In a sea of competing booths, it’s easy to get lost in the shuffle at trade shows. Video gives you all these ways to get an edge on the competition…

1. Stand Out From The Crowd

Advanced Targeting Draw people into your exhibition space with eye-catching visuals. Video adds an element of interest to your booth with moving pictures, words, and sound that static formats just don’t have.

2. Grab Attention

Guaranteed Engagement You only have a few seconds (or less!) to capture your customers’ attention on a noisy trade show floor. Video can help you break through and make the most impact at a busy show where competition is tough.

3. Increase Conversions

Pay Per Click Video has a profound effect on conversions. Research shows 81% of consumers have been convinced to buy something by watching a brand’s video. If you’ve been struggling to show ROI on trade shows, video could be the missing link you’ve been looking for.

4. Be Memorable

YouTube Presence Explaining a product to someone in person is easier with visuals. It’s also more effective. More than 80% of people learn better with visual information. This means that the person is much more likely to remember your brand after the event.

5. Videos Are Versatile

Instant Response Videos are multi-faceted! Use video at each step of marketing your event -- in emails, on your event landing page, in social media posts, plus feature the video in your booth. After the event, put your video to work making sales on your homepage.

6. Explain Something Complicated

More Memorable Not all products are a breeze to explain. If you can’t make your pitch quickly, you may lose customers who are easily distracted at a busy event. Let video do the hard work making the same pitch over and over without skipping a beat.

Event Video Fact...

81%

of people have been convinced to buy a product or service by watching a brand’s video.

View our "State of Video Marketing 2018" page for more statistics like this

How To Use An Event Video

It’s not just what happens at the trade show, there’s a lot going on before and after the event. Here are just a few savvy ways to use your new event video.

Of course video is more eye-catching than a plain old booth with no moving images! But one of the best things about video is that it helps create a low-stress sales environment. Having a video running in your booth gives people passing by a way to get hooked by your story. They can find out if they even have a need for your product – just without feeling in danger of being pounced on by an aggressive salesperson. Video creates a way for people to educate themselves and approach you when they’re all warmed up and ready to learn more. It’s a superb way to transform leads from cold to hot without having to do anything other than push play.

The key to a great event video is giving your audience a reason to care. Make your pitch with compelling images and strong storytelling to keep their interest. To ensure your animated trade show video hits all the right spots for attendees, make it about the problem your product solves, the negative effects of the problem, and how you’ve got exactly what they need to solve their problem.

If you don’t already know about the special relationship between video and social media, it’s time to get up to speed. Video usage on social media has been skyrocketing over the last few years. Views of video on Facebook increased more than 258% between 2016 and 2017. On YouTube, views of sponsored content video soared 99% by the second quarter of 2017. People just can’t get enough of video on social media.

It’s not just that people want to watch more video, they’re also more likely to share video content on social media networks. A video tweet on Twitter is 6x more likely to be retweeted than a photo. Social media networks are the perfect place for video, because they’re all about having shared experiences. You can communicate so much more with video than just text or photos alone, and that makes them infinitely more shareable.

That means it’s more important than ever to put your video on social networks. Consider posting your video before you attend the show. Or follow-up after the event by posting your video to your company’s social networks. Bonus points for hashtagging your event name. You can even make your video an evergreen addition to your social media pages by pinning the content, like you can on Facebook and Twitter. That way, your video will make the right first impression every time a visitor lands on your page.

Video's effect on email campaigns is nothing short of magical! Did you know adding a video to your email can give you a way to increase your open rates?

Why? People love being invited to watch videos, instead of just having to plod through a lot of text after a long day. Use video to create a higher level of engagement and create a stronger connection with your subscribers than just a few lines of text or even a photo can accomplish.

Send them your event video in an email inviting them to visit you at the trade show, or as part of a nurturing campaign leading up to the event.

Now that you know how much people love videos in their email, be sure to give them a heads-up. Let them know a video is inside by including the word “video” to help boost click-through rates even more.

Once you do the hard work of driving the traffic to your website, you want to make the most of each and every opportunity to convert those random visitors into happy customers!

Video makes it easier to get your message across to prospects and drives lead generation. Studies have shown that adding a video to your landing page can watching a video can blow up conversion rates. In a survey of consumer habits, 81% of people reported they'd been convinced to buy something by watching a brand’s video.

Since your trade show video is an explanation of your company, it should come as no surprise that your video can provide some serious help driving conversions on your homepage and event landing pages!

A fast-paced video makes it fun to learn about your product. So, why not let your video do some heavy lifting on your company’s homepage? By explaining the problem you solve, how it’s affecting people, and how your service is uniquely able to solve that pesky problem for them in a fun video, you’ll be able to take customers through the sales funnel in record time.

Ebook: How To Attract & Convert Customers Using Video

This ebook explains how to grab peoples attention and then convert them into a qualified lead using video

Video is designed to grab peoples attention and explain a message to them in the perfect way. When you have a video this 'perfect message' can be repeated again and again.

This is great for events where you'll speak to tens or hundreds of people on the same topic all day. Use your video to grab each persons attention then explain your message to them so you can determine their interest and convert them into a qualified lead.

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