Event Video Examples
What Is An Event Video?
An event video is a 1-2 minute video that tells the story of your company in an entertaining and informative way. Designed to capture audience attention at trade shows, this razor-sharp little video will help draw big crowds and generate leads in a fresh way.
Given audience fatigue with traditional written marketing, it’s no wonder that video breaks through to audiences in a way printed brochures simply don’t offer. When consumers are given a choice between reading text and watching video to learn about a new product or service, 72% of people prefer using video.
Video is the quickest, most effective way to introduce your company story and convince people why they should care about your product or service. It’s like hiring an extra salesperson for your booth who can explain the same details a 100 times in a row without ever losing their enthusiasm — and never taking a coffee break.
Why Use An Event Video?
1. Stand Out From The Crowd
2. Grab Attention
3. Increase Conversions
Video has a profound effect on conversions. Research shows 81% of consumers have been convinced to buy something by watching a brand’s video. If you’ve been struggling to show ROI on trade shows, video could be the missing link you’ve been looking for.
4. Be Memorable
Explaining a product to someone in person is easier with visuals. It’s also more effective. More than 80% of people learn better with visual information. This means that the person is much more likely to remember your brand after the event.
5. Videos Are Versatile
6. Explain Something Complicated
Event Video Fact…
How To Use An Event Video
The key to a great event video is giving your audience a reason to care. Make your pitch with compelling images and strong storytelling to keep their interest. To ensure your animated trade show video hits all the right spots for attendees, make it about the problem your product solves, the negative effects of the problem, and how you’ve got exactly what they need to solve their problem.
If you don’t already know about the special relationship between video and social media, it’s time to get up to speed. Video usage on social media has been skyrocketing over the last few years. Views of video on Facebook increased more than 258% between 2016 and 2017. On YouTube, views of sponsored content video soared 99% by the second quarter of 2017. People just can’t get enough of video on social media.
It’s not just that people want to watch more video, they’re also more likely to share video content on social media networks. A video tweet on Twitter is 6x more likely to be retweeted than a photo. Social media networks are the perfect place for video, because they’re all about having shared experiences. You can communicate so much more with video than just text or photos alone, and that makes them infinitely more shareable.
That means it’s more important than ever to put your video on social networks. Consider posting your video before you attend the show. Or follow-up after the event by posting your video to your company’s social networks. Bonus points for hashtagging your event name. You can even make your video an evergreen addition to your social media pages by pinning the content, like you can on Facebook and Twitter. That way, your video will make the right first impression every time a visitor lands on your page.
Video’s effect on email campaigns is nothing short of magical! Did you know adding a video to your email can give you a way to increase your open rates?
Why? People love being invited to watch videos, instead of just having to plod through a lot of text after a long day. Use video to create a higher level of engagement and create a stronger connection with your subscribers than just a few lines of text or even a photo can accomplish.
Send them your event video in an email inviting them to visit you at the trade show, or as part of a nurturing campaign leading up to the event.
Now that you know how much people love videos in their email, be sure to give them a heads-up. Let them know a video is inside by including the word “video” to help boost click-through rates even more.
Once you do the hard work of driving the traffic to your website, you want to make the most of each and every opportunity to convert those random visitors into happy customers!
Video makes it easier to get your message across to prospects and drives lead generation. Studies have shown that adding a video to your landing page can watching a video can blow up conversion rates. In a survey of consumer habits, 81% of people reported they’d been convinced to buy something by watching a brand’s video.
Since your trade show video is an explanation of your company, it should come as no surprise that your video can provide some serious help driving conversions on your homepage and event landing pages!
A fast-paced video makes it fun to learn about your product. So, why not let your video do some heavy lifting on your company’s homepage? By explaining the problem you solve, how it’s affecting people, and how your service is uniquely able to solve that pesky problem for them in a fun video, you’ll be able to take customers through the sales funnel in record time.
Ebook: How To Attract & Convert Customers Using Video
This ebook explains how to grab peoples attention and then convert them into a qualified lead using video
This is great for events where you’ll speak to tens or hundreds of people on the same topic all day. Use your video to grab each persons attention then explain your message to them so you can determine their interest and convert them into a qualified lead.