Software Feature Video Examples
What Is A Software Feature Video?
Benefits of a Software Feature Video
1. Reduce Support Calls
2. Increase Customer Satisfaction
3. Sparks Interest
4. Educate Current Customers
5. Increase Conversion Rate
6. Save Time
How To Use Your Software Feature Video
It’s a great way to show off the actual user experience of your software in the best possible light. This helps potential users develop their understanding of how the app works – so they know what to expect should they buy or download it.
The video we created a for Creditsafe for their product, Lead Generator, is a perfect example. The video uses text to underline the key benefits of the software, but without screen recording to demonstrate the actual user experience, this wouldn’t be nearly as effective. The viewer, having watched this video, doesn’t just understand what the app does – but how it actually works. This helps them visualise the process of using the app, giving them the most possible information to help them decide whether to download it. It also sets realistic expectations about what the app does and doesn’t do – meaning that those who download it are more likely to receive the experience they expected, increasing overall satisfaction and retention.
A video demonstrating the features and functionality of your software tool is a great way to boost your visibility and reach these potential users.
You can optimise your video, with keyword-focused title tags, descriptions and captions to give yourself the best possible chance of ranking for those high value search terms; your video can show off the exact user experience, leaving the viewer in no doubt about what your app does, its key benefits and features; and then you can funnel those people back over to your website with a clear, focused call-to-action at the end of your video. This can be as simple as “Head to our website for more information.”
If you check out this video for PR in a Box, you’ll see that it would be perfect for sharing on YouTube. It’s designed to get the viewer excited about the features and tools of the platform, with the call-to-action at the end of the video encouraging viewers to visit the website for more information.
There are so many benefits to sharing a software feature video in the App Store. While screenshots allow you to demonstrate certain parts of how your app works, they’re don’t necessarily tie everything together and demonstrate the overall user experience. When watching a video, the viewer can get a full picture not just of how the app looks and feels, but how that all ties together into one cohesive experience.
Video is hosted prominently on both platforms’ app store pages and is often the first thing a user will click. This allows you to make a great first impression and get across the key benefits and features quickly, without a user needing to read long passages of text. Each App Store has its own particular guidelines and requirements which we can discuss in more detail if you need more information and guidance.
There are a couple of ways to make this video content available to your existing users. You could have a customer knowledge base – a sort of self-service educational resource, in which the user can find out more about all the different features and sections of your software tool. This approach is best exemplified by our friends at Mavenlink, who incorporated 25+ screen recorded demo videos made by Wyzowl into their Help Center. This has helped Mavenlink significantly cut reduce queries, freeing up time for other important tasks.
Alternatively, you could create a simple FAQ page, which runs through each of the features. If you’re regularly asked ‘How does the calendar tool work?” for example, you could create a software feature video that don’t just tell the viewer how it works, but shows them, too – giving them a series of steps and tips to follow in order to use that feature to its full potential.
This sort of video could help educate them on the features of a customer-facing product to help them sell it better. Alternatively, it could help build their understanding of your back-end, internal systems that your team need to use efficiently on a daily basis.
The beauty of these videos, in both cases, is that they can be revisited whenever necessary. If a member of your team isn’t quite sure how to use a particular feature in the back end – or a customer asks them a question they’re unsure about regarding a customer-facing app – the video is there as an ultra-helpful resource. This gives them the power to answer the question without asking for support and waiting for a reply. It’s an efficient way to deal with confusion and knowledge gaps as and when they arise.
Giving your team the right knowledge is clearly very important; experts reckon that 40% of employees with poor training leave their jobs within the first year, And the cost of losing an employee in the first year can be up to three times that person’s salary.