Sometimes, the most powerful thing you can put in a video is a real person. Whether that’s your CEO addressing the team, a customer sharing their experience, or a product specialist walking viewers through a demo – live action video captures authenticity and builds trust in a way animation simply can’t replicate.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created live action videos for companies including:
Live action video is any video that features real people, real environments, or real products – as opposed to animation or motion graphics. It’s the format to reach for when authenticity matters: when a human face, voice or presence will make a message land harder than any illustration could.
At Wyzowl, our live action service is intentionally lean and effective. We work with one or two professional videographers, keeping production nimble and straightforward – ideal for business video projects that don’t require a full set crew. And, because we have a global videographer network we can arrange filming (almost) anywhere in the world without additional travel costs.
Live action video is used across a wide range of business contexts: internal communications, customer-facing messaging, product demonstrations, case study interviews, and more. It typically sits on homepages, landing pages, intranets, email campaigns, and social media – anywhere a real human voice adds credibility, warmth, or clarity.
Live action video works across a broad range of business use cases. Here are the four we produce most often – and why each one works.
Announcements, product launches, feature updates, onboarding messages – any time you need to speak directly to your customers in a way that feels personal and genuine. A real person on camera adds a human touch that written copy or animation rarely achieves. These videos build trust, communicate clearly, and give your brand a face.
From the CEO addressing the whole company to managers delivering team updates, internal video brings warmth and authority to communications that might otherwise feel distant in an email. Whether it’s a company-wide announcement, a culture update, or a message during a period of change – video communicates tone and sincerity in a way text simply can’t.
When your product benefits from being seen in action, live action demo video is the natural choice. A real person walking viewers through features, workflows, or use cases makes the experience tangible – especially effective for physical products, software interfaces, or anything that benefits from showing rather than telling.
A customer speaking directly to camera about their experience is one of the most persuasive pieces of content a business can have. Real voices, real faces, real results. Testimonial video builds credibility and social proof in a way no written review can match. We handle everything from filming through to the finished edit, so your customers’ stories are told in the most compelling way possible.
Following a series of explainer videos, Wyzowl worked with Act! on a number of testimonial videos to support the social proof of their CRM platform. After confirming a client that was happy to participate, Wyzowl organised the filming ensuring the client was fully informed and supported throughout the process. The video was one of multiple to be used on the website, social media and by the sales team in direct outreach.
We have collaborated with Wyzowl on several video campaigns and have consistently been impressed with their professionalism, promptness, and quality of video content.
Their experienced team is friendly, accommodating, and highly skilled, delivering numerous videos that we will use for years.
They streamlined the entire process and adapted to any changes that arose midstream. Additionally, they seamlessly managed our time and regional differences, as we are based in the US, without any negative impact on project execution or deliverables.
I highly recommend Wyzowl to any business looking for a video production agency; they make video production feel effortless.
From boardroom announcements to customer case studies, these live action videos show how the right person on camera – and the right edit around them – can turn a simple message into something genuinely compelling.
This video explains how the international oil pollution compensation system supports victims, outlining eligible claims, compensation limits and the role of the IOPC Funds in funding cleanup and environmental recovery efforts.
This video promotes Cvent Connect, inviting hospitality professionals to attend and connect with event planners, explore industry trends, generate leads and gain inspiration through networking, education and live experiences.
This video highlights ACT’s supportive workplace culture, showcasing how employees are encouraged to grow, pursue excellence and thrive in an environment driven by passion, collaboration and personal development.
This video demonstrates how to set up the SMS Eagle device, covering hardware components, included accessories and step-by-step installation, from inserting SIM cards to configuring settings and getting the system ready for use.
This video captures the atmosphere of a company Christmas party, showcasing team celebrations, social moments and festive highlights that reflect company culture, employee engagement and end-of-year appreciation.
This video highlights the role of the feed additives industry, showcasing how Fefana supports collaboration, innovation and advocacy while promoting sustainability, animal health and reduced environmental impact across the food chain.
This video encourages users of older Act! versions to upgrade, highlighting the risks of outdated software and the benefits of improved performance, new features and enhanced data security for businesses.
This video features a client testimonial highlighting how TrueLogic provided flexible, cost-effective development support, helping a growing agency deliver complex projects, meet deadlines and scale without increasing internal headcount.
This video shares a client’s experience using Ada, highlighting fast implementation, seamless Salesforce integration and how the platform enhances customer support by combining automation with human service for a better overall experience.
Every live action video follows a clear, structured process – with review and approval built in at every stage, so you always know where things stand and what’s coming next.
Stage 01
We work with one or two professional videographers to capture the footage you need. Our setup is intentionally lean – professional results without the overhead of a full production crew. Whether you’re filming in your office, with a customer on location, or in a dedicated space, we work around your environment and schedule.
Stage 02
We film the testimonial. Our videographer arrives on location with professional equipment to capture high-quality footage, and guide your customer through the interview in a way that feels natural and conversational. Most shoots take 1-2 hours including capturing as much b-roll as possible.
Stage 03
Our editors shape the raw footage into a polished, finished video – cutting for pace and clarity, adding titles, lower thirds, music, and any additional assets that bring the piece together. You review the edit and we make revisions until you’re completely satisfied with the result. Once you’ve approved the final cut, we deliver your video in every format you need – ready for your website, social channels, intranet, or wherever you’re planning to use it.
Since 2011, we’ve helped over 2,000 businesses tell their stories on video – and we know that the most effective live action videos are about clarity, credibility, and getting the right message to the right audience.
4,000+
videos created since 2011
2,000+
businesses worldwide
40+
countries
Since 2011, we’ve produced over 4,000 videos for more than 2,000 businesses across 40+ countries. Our clients range from fast-growing startups to globally recognised brands – all choosing Wyzowl because we deliver great work, every time.
Every project is quoted at a fixed price before production begins. No hidden fees, no day-rate overruns, no scope creep charges. You know exactly what you’re paying from the moment we agree to work together.
We don’t put a cap on revisions. At every stage – script, rough cut, final edit – we keep working until you’re completely happy with what you’ve got. Your satisfaction isn’t a bonus. It’s built into the process.
We don’t use templates or off-the-shelf approaches. Every script, every shoot, every edit is built around your brief, your brand, and your audience. What you get is a video that’s genuinely yours.
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Our clients benefit from video strategies backed by over a decade of proprietary data on how audiences actually engage with video content.
From the first draft of your script through to final delivery, we handle everything. One team, one process, one fixed price – so you can stay focused on your business while we take care of your video.
Wyzowl helped Health iPASS to create a testimonial video which highlights the real world benefits of their platform in clinics and healthcare environments. After putting us in touch with their client, all the details were managed and scheduled so that everything ran smoothly. The client enjoyed the experience and Health iPass were delighted with the video.
Everyone loves the testimonial video.
My team is very happy with the final product.
[The client] did great and said many complimentary things about the production team.
Thanks for making it so easy.
Looking to learn more about live action video before getting started? These guides are a good place to begin.
A clear comparison of both formats – covering when live action wins, when animation works better, and how to choose the right approach for your brief.
A practical, step-by-step guide to planning and filming a customer testimonial video – from choosing the right customer through to filming tips and editing.
Browse real testimonial video examples from leading brands and see what makes each one work – great for sparking ideas before briefing your own project.
Covers 15 different ways businesses use video for internal messaging – from CEO updates and culture videos to change communications and IT guidance.
Everything you need to know about turning a customer success story into a compelling case study video – including structure, filming tips, and real examples.
A curated collection of standout product demo videos with commentary on what makes each one effective – useful inspiration if you’re planning a demo shoot.
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Got a question about live action video production? We’ve answered the most common ones below – but if you can’t find what you’re looking for, get in touch and we’ll be happy to help.
We produce a range of business video types including customer messaging videos, internal communications, product demonstrations, and testimonial videos. If you have a use case that involves a real person on camera – whether that’s someone from your team or a customer – we can help.
Our live action service is built around one or two professional videographers, which keeps the process lean and cost-effective. This works well for the majority of business video projects. If your brief requires a larger crew or more complex production setup, we’re happy to discuss your needs.
Live action video pricing at Wyzowl is quoted at a fixed price before production begins, so there are no hidden fees or surprises. The cost depends on factors including video length, filming location, number of shoot days, and editing complexity. Every project includes scripting, filming, editing, and delivery in all the formats you need. Get in touch and we’ll come back to you with a transparent quote for your specific project.
Timelines vary depending on the complexity of your project, but we’ll agree a clear schedule with you before production begins – so you always know when to expect each stage and when the finished video will be delivered.
Yes. We work at locations that suit your project – whether that’s your office, a customer site, or another relevant environment. We’ll agree the logistics as part of the project brief. We have a global videographer network so we can film (almost) anywhere in the world without travel costs.
Yes. We have a global videographer network so we can film (almost) anywhere in the world without travel costs. This keeps the cost of your video low whilst utilising local videographers. We then edit and animate in-house so you get the best of both worlds.
We write the script for you as part of the production process. Our writers will work from your brief to create something tailored to your message and audience – with multiple rounds of revisions before filming begins. If you’d prefer to bring your own script, we’re happy to work from that too.
We deliver the final video in every format you need – whether that’s for your website, social media channels, internal intranet, email campaign, or any other use. Just let us know where you’re planning to use it and we’ll make sure the files are ready.
Absolutely. Some of our most effective videos combine live action footage with animated elements – for example, overlaying motion graphics on a product demo, or pairing a testimonial video with an animated explainer. We can advise on what works best for your brief.
We regularly produce series of videos for clients – for example, a suite of internal communications from different team leaders, or a portfolio of customer testimonials. We can scope and price a series upfront so you know exactly what you’re committing to.
Explain your product or service with a perfectly crafted elevator pitch.
Demo your software to new prospects or support existing customers.
Let your customers do the talking. We record worldwide without travel fees.