Perfect Instagram Story Dimensions & Tips (2024)

Written by Samantha Ferguson

Approx reading time:

Last updated on 17th June 2024

Wondering how to make your Instagram Stories pop? In this guide, we’ll cover everything you need to know about Instagram Story dimensions, specs, and best practices for 2024. Read on to create perfect, engaging Stories!

What Are the Instagram Story Dimensions?

There are different specs and dimensions for different types of media on Instagram. Here’s a quick guide to the important numbers you need to know…

Image File Types and Sizes

  • Image File Types: Instagram Stories should be in PNG or JPG format.
  • Maximum Image File Size: The maximum image file size for Instagram Stories is 30MB.

Video File Types and Sizes

  • Video File Types: You can use MP4, MOV, or GIF file types for Instagram Stories.
  • Maximum Video File Size: The maximum file size for videos on Instagram Stories is 4GB.

Aspect Ratio and Resolution

  • Aspect Ratio: The right aspect ratio for Instagram Stories is 9:16.
  • Ideal Resolution: The ideal resolution for Instagram Stories is 1080px by 1920px.
  • Maximum Video Length: Each story can be a maximum of 15 seconds long, and you can shoot up to 4 at a time (to a maximum of 60 seconds). Paid ads can be much longer, up to 60 minutes.

Understanding the Instagram Stories Safe Zone

Keep your content within the “safe zone,” which means leaving roughly 250 pixels at the top and bottom free from key creative elements to avoid obstructions by profile icons or message boxes. Instagram highlights the edge of the “safe zone” with blue parameter lines.

Instagram story safe zone guidelines

Instagram Story safe zone

Best Practices for Instagram Stories

Use Photo Editing Apps for Precision

If your content doesn’t fit Instagram’s specifications, use photo editing apps like Canva, which offers an “Instagram Story” option to adjust your content automatically.

Ensure Vertical Content

Instagram is a mobile-first platform, so vertical content best utilises screen real estate. Vertical videos have a 90% higher completion rate than horizontal videos!

Utilise Interactive Elements

Add interactive elements like hashtags, polls, questionnaires, and GIFs to increase engagement and gather valuable audience data. These are a key part of Instagram’s feature set – and they’re free! – so don’t waste the opportunity.

Expert Tip
Instagram’s Story features also include things like swipe-up links (for accounts with 10k+ followers) to drive traffic directly to your website or product pages. You can then track conversion rates using UTM parameters in URLs to measure the effectiveness of each Story in driving sales or sign-ups. Implement call-to-action (CTA) strategies that prompt viewers to take specific actions, such as tapping to shop, signing up for newsletters, or participating in limited-time promotions. These are the small but impactful steps you can take to get maximum bang for the time and effort you spend on Instagram!

Add Captions for Accessibility

Since many users watch videos with the sound off, adding captions can significantly increase engagement. You can easily add captions to your Stories using Instagram’s stickers tab.

Keep Content Fresh and Engaging

Social media content should be engaging, informational, fun, and educational. It goes without saying – but you should always avoid being overly salesy or repetitive.

An example of a brand that does this well is the luggage brand, Away

Their stories are always varied, interesting, and beautifully shot. From fun ways to use their products: 

To Q&A’s…

And DIY games.

Highlight Important Stories

Use the Story Highlights feature to keep important content available on your profile longer than 24 hours, making it one of the first things visitors see. This is a great way to make important and valuable content available to your audience for the long-term.

Common Mistakes to Avoid

Overloading with Text

Limit text to no more than 125 characters to keep your Stories clean and easy to read. We’re making Instagram Stories here, not writing a novel!

Ignoring Safe Zones

Always keep key elements within the safe zone to prevent important information from being cut off or obscured.

Using Low-Quality Images/Videos

Pretty obvious, but worth pointing out! Ensure your content is high-quality and meets the resolution requirements to maintain a professional appearance.

Advanced Tips to Enhance Your Stories

Leveraging User-Generated Content

Incorporate user-generated content to build community and trust. This can include sharing testimonials, reviews, or customer stories.

Our Insight
User-generated content (UGC) serves as a powerful tool for building authenticity and trust. Encourage customers to share their experiences with your products or services through branded hashtags and contests. Curate the best UGC into compelling Story highlights that showcase real-world use cases and customer testimonials. This not only strengthens brand credibility but also fosters a sense of community among your followers!

Incorporating Polls and Questions

Engage your audience with polls and questions to gather feedback and encourage interaction.

Using Hashtags Strategically

Use relevant hashtags to increase the visibility of your Stories and reach a wider audience. Hashtags are a key part of how many people browse Instagram and a great way for people who don’t follow you – and may never have even heard of you yet – to stumble upon your content.


  1. What file types can I use for Instagram Stories?
    • Images: PNG or JPG
    • Videos: MP4, MOV, or GIF
  2. What is the maximum file size for images and videos?
    • Images: 30MB
    • Videos: 4GB
  3. What is the ideal aspect ratio and resolution?
    • Aspect Ratio: 9:16
    • Resolution: 1080px by 1920px
  4. How long can an Instagram Story video be?
    • Each story can be up to 15 seconds, with a maximum of 4 stories (60 seconds total). Paid ads can be up to 60 minutes.


Mastering Instagram Story dimensions and best practices will set your brand apart on this dynamic platform. Stick to the right specs, engage with your audience using interactive elements, and keep your content fresh. Ready to elevate your Instagram game? Start now and see the difference!

By sticking to the right size, aspect ratio and maximum Instagram story length, you give your brand the best possible chance of standing out. So many brands are using Instagram Stories right now to increase their conversion rates, boost awareness, and collect valuable consumer insights. 

And if you’re looking for ideas, check out our article: What to Post on Instagram: 29 Ideas for B2B Brands.

Written by <a href="" target="_self">Samantha Ferguson</a>

Written by Samantha Ferguson

Samantha is Copy Team Manager at Wyzowl. She has written over 1,000 scripts and hundreds of articles on video marketing so what Samantha doesn't know about video isn't worth knowing!
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