Testimonial Video Production
We’ve created 3,000+ videos for companies big & small…
What is a testimonial video?
A testimonial video is a marketing tool that highlights the success and value of a product or service – from the perspective of an existing customer. It usually features a customer, on camera, talking about their positive experiences with your company.
What are video testimonials used for?
Testimonial videos are used to build credibility and trust among new potential customers during the sales process. Studies (including our own) show that people are much more likely to trust and believe what other people say about a business, than what that business says about itself! Customer testimonial videos are votes of confidence in a brand, product or service. They tell engaging, personal stories that build relatability and help brands to connect with viewers on an emotional level.
Why are testimonial videos more effective than written testimonials?
Written testimonials and positive reviews are effective in their own right. But customer testimonial videos are often even more effective, because they’re able to capture human emotion and relatability in a way that text can’t. By being able to see and hear the person delivering the video directly, the viewer can – consciously or not – have a much greater connection to that person, as if it were a personal conversation. Testimonial videos also tend to be shorter and quicker to consume and digest than written reviews – keeping them engaged and free from distractions.
What makes a compelling testimonial video?
A compelling testimonial video is one that manages to capture the heart and soul of a customer’s experience with a product or service. It should be visually engaging and authentic – the audience can tell if someone has been scripted or coached too heavily. The video should focus on key takeaways from the story, such as how the product improved their life, how it solved a problem they had, and the impact it has had on their business or life.
Testimonial video examples
Take a look at a few of the testimonial videos we’ve created for our clients.
Guaranteed Clean Energy
How much do customer testimonial videos cost?
Because of the wide variety of testimonial video production techniques available, there’s no hard or fast rule here. In theory, basic customer testimonial videos can be produced for free using tech as simple as a mobile phone camera. But, as always, if you’re looking to create high quality videos that support your marketing efforts and reflect properly on your brand – making the best possible impression on your would-be customers – it may be worth investing a little extra money, whether that’s in better lighting and filming equipment, hiring a freelancer, or using a full testimonial video production service like ours.
How long should a testimonial video be?
There are always exceptions to this rule, but an ideal length for a testimonial video is typically between 60 to 90 seconds. It’s important to keep it concise and focused on the key points. Shorter videos are more likely to hold viewers’ attention and deliver the message effectively without becoming tedious or overwhelming.
What are the different ways to create testimonial videos?
There are a few ways to create customer testimonial videos depending on your budget and requirements. You can go with a DIY approach – perform your own interviews, either in-person or using screen recorded meeting software. You can also ask your customers to record their own testimonials and send them over. Our testimonial video production process, however, takes away all that heavy lifting: we manage the whole process for you, sending a videographer to your customers’ location to film interview footage and B-roll – anywhere in the world. We then take care of video editing, adding royalty-free music, logo animations, title cards and lower thirds.
Do video testimonials work?
Yes, they can be highly effective! Customer testimonials provide social proof and build trust among prospective customers – there’s no substitute for showcasing real people endorsing a product or service. A video testimonial can add authenticity, emotional connection, and visual impact to a website, making them more compelling and persuasive than written testimonials.
We manage everything for you!
It’s a fact – testimonial videos and case studies work – they show the experience of real people with your product or service. BUT, recording high quality testimonial videos is hard. Your customers are based in different locations, work on different schedules and getting people to record, edit and produce videos globally is impossible… until now. We created an end-to-end service to make creating high quality testimonials easy.
What YOU do…
Provide contact details & a brief
What WE do…
Write questions & scripts
Record anywhere in the world
Provision of HD testimonial videos
Testimonial video articles
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Testimonial Video FAQ
Do you provide guidance for clients on preparing for a customer testimonial video shoot?
Absolutely. We provide a range of resources which you can share to help clients prepare to feature in a customer testimonial video.
How does the customer testimonial video production process work?
We have a global network of videographers who can attend physical locations almost anywhere in the world. We brief them on the questions and topics to cover, and they use this to inform footage they capture on the day.
How should I use and promote my completed video testimonial?
Once you have a completed video testimonial, you can use it across various platforms and channels. Promote it on your website, social media profiles, and email campaigns. Use it on a landing page, and include it in your sales pitches. You might even consider using paid advertising, such as social media ads or YouTube pre-roll ads, to reach a wider audience and maximise the reach of your video.
How do I identify customers to appear on camera in a customer testimonial video?
Choosing the right customer with the right story to tell is a key part of creating a compelling video testimonial. The best place to start is with what you already have. Speak to your customer support and sales team to identify ‘low hanging fruit’ – those super-happy customers who love working with you and are pleased to sing your praises! Consult the client reviews you have, as well – these represent a good record of real customers who’ve had a great experience with your company.
What makes a great customer testimonial video?
A great customer testimonial video is all about authenticity, relatability, and emotional impact. It should showcase a genuine customer experience, highlight specific benefits or results, and evoke trust, social proof and credibility. Production value is super important too – clear audio, good video quality, a compelling message and a clear narrative structure all add up to a video that gets results!
What types of questions do you ask during the customer testimonial video interview?
We agree on this in the earliest parts of the testimonial video production process. We’ll take time to understand your business, product or service and the best parts of your customer experience. We’ll use this to create a provisional list of questions and talking points which the videographer will use on filming day. We’ll always keep these open-ended so clients have as much freedom as possible to be themselves and say what they want to say!
What should I think about when choosing a customer testimonial video production company?
As always, when choosing a video production company to create marketing videos for your business, you need to consider their expertise in capturing compelling stories, the quality of their previous work, and their ability to understand your brand and target audience. Evaluate their communication skills, budget compatibility, and make sure you understand exactly what’s included in their package.
What’s included in the Wyzowl testimonial video production package?
We pride ourselves on offering an ‘all-inclusive’ testimonial video production service. Everything from prep and fact-finding through to filming and editing is included in the price we quote you. This is the easy way to get a great final product – a customer testimonial video you love, without any of the heavy lifting. And it’s all underpinned by over a decade of experience in corporate video production for brands big and small.