Shoot Natural Case Study
As basketball experts, the team at Shoot Natural had a really clear vision of what their video needed to show in order to best present the functionality of the Shoot Natural glove. They gave us lots of information about how the player should be positioned and the type of shot they should be taking. It was of the utmost importance to show the specific features of the glove and portray exactly how it would work in a game in order to encourage viewers to try the product.
A professional story-led video that centres around the specific features and benefits of using Shoot Natural
For our illustrator, Josh, it was all about getting the characters’ hand positions correct. The USP of this product is that it teaches players how to utilise their offhand so that it guides their shot into the hoop. Unlike other aides, it allows players to feel their offhand in play naturally, hence the name “Shoot Natural.” To get this just right, Josh had a couple of conversations with the team and studied the glove carefully in order to perfect the positioning of the characters’ hands.
Our animator, Tom, also had to focus on the positioning of the characters’ hands, but he had the added challenge of animating a basketball moving throughout the natural play of a shot. This meant creating scenes showing backspin and also the ball bouncing from the backboard and onto the ground. But the great thing about animation is that this is possible! For a live-action crew it would have been decidedly more challenging. Creating an animated video showing the product in action gave the client full control over how to portray it in action and that makes the video so much more impactful.