Paymentshield Case Study
They had a strong and established brand voice, and also lots of ideas about style, although these were not definitive. Overall, they were looking for a quirky and unique text on screen-led video to help them stand out in the market, and allow their brand personality to shine through.
A pun-filled video with a unique visual style!
It’s not everyday that our illustrators are tasked with designing an elephant, so Mark had fun on this project. The sketched style is also something we don’t work with very often, but it looked great in the finished video, especially alongside the photographic elements. This mix of graphics and photography is something that Paymentshield have used in previous promotional material, so they had a bank of stock images for us to work from. Mark added to this by searching for appropriate stock photographs online that would fit in with the video’s unique style.
When a video includes text on screen, our animators use an animation technique called ‘kinetic typography’ to add motion to the text. The text appears on screen at a pace that matches either the voiceover, or music, or both. You’ll have to check out the video below to see how our animator for this project, Chris, used kinetic typography to draw attention to Paymentshield’s message!