Oxford University Press Case Study
Data Visualisation Video
They presented us with an infographic that contained all of the data they wanted to portray in their video and also some suggestions for visual representation. Oxford University Press were clear that they wanted their data to stand out in the absence of a voiceover as they planned to show the video at conferences where it might not always be feasible to rely on sound.
The client also stressed the importance of keeping the video short with a fast-pace that would keep viewers engaged.
Data visualisation videos are very different for our illustrators than typical explainer videos. This is because the visuals need to be created around the data that is provided. A client gives us a list of facts and figures, or presents us with an infographic, and we create visuals to complement these findings. Sometimes the visuals are more literal, such as pie charts and graphs, but other times clients want something a little more imaginative so that they can stand out. For Oxford University Press, Dan thought outside-the-box to create unique visuals to represent the data in the best light.
The client provided a lot of fast-paced video examples for us to use as inspiration for the animation, so that is what we emulated when it came to the final stage of making the video. There was also a lot of kinetic typography included in the video because of the requirement for it to make sense without sound. Chris used a lot of fun, eye-catching transitions to engage the viewer and make the data stand out in a memorable way.