Limoges Beauty Case Study
Customer Education Video
Aside from this general brief, the team at Limoges Beauty had a couple of other requirements. For example, it was important for the video to reflect the actual New York office of Limoges Beauty as well as their staff. Emily, the founder of Limoges Beauty, also sent us a list of after-care advice to weave into the storyline.
An educational video that features scientific breakdowns and a typical customer journey
Dan, the illustrator for this project, also needed a deep understanding of how electrolysis worked so that he could correctly illustrate the process and the tools involved. Emily was very helpful with this, sending over photographs and videos whenever she could. Emily also sent over photographs of the office and herself so that Dan could use these as inspiration when designing the storyboard for the video.
At the animation stage, Kiran brought the video to life by animating electrolysis in action. This too involved research in order for us to accurately depict the action of the hair removal process. Thanks to Samantha’s inclusion of a blowtorch and a character being electrocuted (her way of adding humour to squash any fears potential customers might have felt), Kiran also spent time finding the perfect sound effects. Sound is often the unsung hero of video production, but it really does add another level of energy and brings everything together.
“I loved working with Wyzowl! The customer service is outstanding and the quality of work, superb. I am already planning to do another video with them in a the future.”