Our Books & Reports

We’re passionate about sharing our knowledge of video and video marketing. So we’ve created ebooks about various topics & conduscted surveys to report on new data points. Find and download copies of each ebook & report below:
Attract Book

How to attract your audience with video

In a noisy, easily-distracted world, successful brands need to grab attention, share information, and generate enough interest and excitement so that their audience can’t wait to find out more. In this book we explain how to use video as a tool to reach, engage and attract your audience.
Explain Book

How to explain anything with video

In a world where time is limited, and our attention is pulled in every direction…the ability to explain yourself clearly might be the closest you can get to having a real-life superpower! In this book we explain how to use video as a tool to educate, convert and close your audience.
Support Book

How to support your prospects, customers & team with video

Attracting an audience? It’s hard. Explaining your message, and getting your audience so enthused that they want to buy into it? Hard. But generating a new lead, winning a new customer or making a new hire isn’t the end of your audience journey. Not by a long shot. If you don’t support these people once they’re in place, there’s a real risk that all your hard work could go to waste. In this book we explain how to use video to support, nurture and onboard your audience. This will turn them into fans of your business and increase repeat purchases.
SOVM2021 Report

The State of Video Marketing 2021

We gathered the stats below by surveying 813 unique respondents in December 2020. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them. Our trend data is based on 7 years of asking these questions.
State of Video Marketing 2020

The State of Video Marketing 2020

We gathered the stats below by surveying 656 unique respondents in December 2019. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them. Our trends data is based on 6 years of asking these questions.
sovm 2019

The State of Video Marketing 2019

For the last four years, Wyzowl’s annual State of Video Marketing Survey has helped thousands of marketers build a complex understanding of the video marketing landscape. This year’s report paints the picture of a thriving, growing industry which continues to add significant value to marketers and consumers alike. Equally, it tells the story of new and emerging technologies which could be poised to disrupt the industry. Which trends are being adopted? Which ones are effective, and which ones aren’t? Our survey answered these questions, and many more – and you’ll find them all in this document.
sovm 2018

The State of Video Marketing 2018

For the last four years, Wyzowl’s annual State of Video Marketing Survey has helped thousands of marketers build a complex understanding of the video marketing landscape. This year’s report paints the picture of a thriving, growing industry which continues to add significant value to marketers and consumers alike. Equally, it tells the story of new and emerging technologies which could be poised to disrupt the industry. Which trends are being adopted? Which ones are effective, and which ones aren’t? Our survey answered these questions, and many more – and you’ll find them all in this document.
sovm 2017

The State of Video Marketing 2017

We ran our annual ‘State of Video Marketing’ survey towards the end of 2016 and the results are truly insightful. Year on year we’ve seen video marketing grow at a phenomenal rate, and 2017 looks set to be the biggest year yet for video. We asked marketers some of the most important questions regarding usage, spend, and ROI, but we also wanted to find out about ideal video length, voiceover preferences, and current trends.
sovm 2016

The State of Video Marketing 2016

We ran our first ‘State of Video Marketing’ survey in early 2015 and were fascinated by what we found. In our 2016 survey, we looked to build on these foundations, while dramatically increasing our scope and focus. Whereas last year’s survey focused exclusively on video from a business point-of-view – spending, ROI and strategy – this year we wanted to drill down into the audience’s take on branded video as well. What role does video play in their online experience?

vmsm2016

Video Marketing on Social Media Statistics 2016

Video advertising campaigns on social media, in short, allow marketers to serve up dynamic, engaging content to their specific target audience. Campaigns can be targeted by gender, age, location, interests, and more – all packaged in a media type which is almost unanimously popular. But, as always in the world of advertising, it’s a two-way transaction. Yes, there are marketers on one end. But what about the consumers at the other end? How do they feel about social video ads?
Attract Book

How To Use Video On Social Media

Video and social media have been two of the most dominant marketing trends of recent years. Research has proven time and again that video is among the most popular content types for consumers. Combine that with the sheer reach of social media, and marketers have a compelling opportunity to reach their ideal target audience.In this ebook, we take a look at how you can combine these two marketing techniques to great effect.
Attract Book

How Much Does An Explainer Video Cost?

An animated explainer video is an amazing way to tell your company’s story in a snappy, dynamic and engaging way. Hundreds of thousands of businesses are now harnessing that power. And, if you’re thinking about joining them, you probably have one standout question in mind: how much does it all cost? It’s a question we hear regularly, so we thought we’d put the answer down on paper. This ebook breaks down the process into all its parts, and gives you an idea on exactly how much the whole thing will cost.
Attract Book

Getting Started With Interactive Video

It’s clear that video is the web’s most popular media type – but what if there was a way to make it even better? Welcome to the world of interactive video! With interactive video, you can take a linear storytelling device and give your viewers the power to navigate it in a non-linear way. This possibility to interact with video in new and exciting ways presents many different opportunities for businesses looking to engage, convert, and learn about their customers. Oh, and getting started is easier than you may think!
How To Use Video To Train Your Team

How To Use Video To Train Your Team

Video isn’t just a great way to reach your customers – it’s also an amazing tool to enhance the way you train your staff. It combines audio and visual elements to create a powerful learning package – and this can help you communicate ideas, skills, processes, and habits to your staff in a highly effective and consistent way. We created this ebook as a resource to help you use video to its full potential as a training tool.
How To Use Video To Get Your Existing Customers To LOVE You!

How To Use Video To Get Your Existing Customers To LOVE You!

Many businesses are sold on the value of video when it comes to brand awareness, product education and customer conversion – but cut back on video content post-sale. Take it from us: the qualities that make video an incredible tool to attract, convert and close customers, also make it a highly powerful way to nurture and retain existing customers. We designed this comprehensive guide as a resource to inspire your business to use video to delight and educate the people who’ve already bought from you.
Attract Book

How To Choose The Right Animation Company

Your story is unique – so who do you trust to tell yours? Animation is an increasingly popular medium, with hundreds of studios around the world now offering their creative services. And, if your business is looking to use animation to explain your product or service, you have a big decision to make: which company do you trust to produce your video? In this guide, we walk you through the decision-making process, helping you find the right studio for your unique requirements.
Software Companies Guide To Video

Software Companies Guide To Video

As a software company, video is extremely powerful. With video you can convert more people into trial users from your homepage, you can onboard users to get them using your software more effectively and you can provide support to users without them needing to contact you. We created this ebook to provide software companies with strategies and examples for how to make best use of video. We have created over 1,250 videos with a high percentage being for software companies so we have a lot of experience in this area.
How To Attract & Convert Customers Using Video

How To Attract & Convert Customers Using Video

There are a lot of metrics associated with inbound marketing – but, essentially, it all boils down to two things: Attracting the right visitors to your website & Converting them into leads, so you can nurture and build relationships with them. Get these two steps right, and you’re well on your way to success. That’s why we created this ebook, which is all about how video can help you do both!
20 Explainer Video Companies

20 Great Explainer Video Companies

Your explainer video is an extension of your brand. And choosing the right company to make your video can make all the difference in how your brand is perceived – as well as how well the value of your product or service is communicated. In this ebook, we present 20 great explainer video companies and talk about what makes them stand out from the ever-growing crowd.
The Complete Guide To Using Video On Facebook

The Complete Guide To Using Video On Facebook

Facebook is a huge opportunity for marketers to reach their audience with video content – inspiring, entertaining and engaging them in a place where they invariably spend large amounts of time. In this e-book, we’ve written extensively about how to use video on Facebook; what sort of content works best? How do you measure it’s success? And what tips do you need to know to get the most bang for your video buck?
Attract Book

Ultimate Guide: How To Create The Perfect Explainer Video

We have created over 3,000 explainer videos for over 1,500 clients. This makes us one of the market leaders in our industry. In this ebook we pass on all our knowledge of scripting, design, animation, process and promotion. We also discuss software and types of video you can create. This is a comprehensive ebook that aims to impart years of knowledge in an easy to understand piece.
What is The Best DIY Animation Software?

What is The Best DIY Animation Software?

Animation is by far one of the most creative and popular ways to reach and engage your audience. And, take it from us, the process of bringing animated video to life is also a lot of fun! It’s no surprise, then, that many people are keen to give it a try for themselves. But which ‘DIY’ animation software package is best for your needs? In this guide, we give you all the information you need to help you make the right decision.
How To Get Started With Personalised Video

How To Get Started With Personalised Video

Remember, when you were a kid, how you used to go crazy for that key chain or lunchbox with your name on it? It seems crazy, but we still love that stuff as consumers. Increasingly, in the age of personalisation, we expect experiences and messaging that are tailor-made for us. And that’s what makes personalised video such an interesting opportunity for marketers. In this e-book, we take a look at what personalised video is, how it can be used – and give you some direction on how to get started.
How To Use Video To Drive Traffic To Your Website

How To Use Video To Drive Traffic To Your Website

Targeted traffic is the lifeblood of any successful website. But bringing the right users to your website isn’t always as easy as you might hope. Video is an often-overlooked tool in the battle to drive more traffic – and it doesn’t just bring more people into your sales funnel. It also helps keep them engaged at every stage of their buyer journey. There are a number of different ways in which you can use video to achieve your traffic generation goals. In this guide, we take a look at some of them.