Last updated on 21st February 2022
Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. According to research from Podium (an interactive management company), 58% of people look at online reviews at least weekly. And, according to our own research, 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions.
A testimonial video is one of the most personal (and powerful!) forms of online review. It shows that your clients are so happy with their experience that they’re willing to put their name and their face to it.
If you want to know more about testimonial videos and how to create one, take a look at our article: How to create a powerful testimonial video that converts. If you’re looking for inspiration then stay right here…
20 brilliant examples of testimonial videos
1. American Express
American Express is one of the biggest providers of credit cards in the US. This testimonial is great because it speaks to not one, not even two, but five of their customers.
All of the American Express customers featured have very different businesses and this helps to present the diversity of benefits that American Express has to offer.
One of the best things about this testimonial is that the customers talk about how American Express is better than other card brands they’ve tried.
Okay, so we have to talk about one of our own testimonial videos.
In this video with one of our amazing clients, Configit, we have turned the spotlight on them while also ensuring the video is in keeping with our brand identity.
The video features our brand colours and personality through fun animated text slides, but the main focus of the video is Configit’s Global Communications Manager, Kirsten Pflomm.
We also show the product in action and drill into the results of the project, reassuring potential customers that our service is well worth the investment.
Salesforce is a customer relationship management (CRM) software, and this testimonial from Marriott is part of their ‘trailblazer’ series. This series of testimonials puts the client at the centre and really celebrates their success.
While the client is telling their story, Salesforce is mentioned in a natural way – making this less overt than other testimonials, but still as effective.
This video really works to build a story, showing scenes with actors playing customers, then interviews with real people in the business, and finally scenes of the Salesforce software at work.
ForeseeHome is a home-based monitoring program from Notal Vision that helps customers to detect and prevent potential vision problems.
This patient testimonial feels very personal. We’re told the patient’s name and also shown into her home to hear her story. The addition of animation helps to add another layer of context to the video, as does the doctor’s perspective.
HubSpot is a well-known business, but that doesn’t mean they can’t benefit from a great testimonial video. As with any content, customers are more likely to trust an up-to-date testimonial than one that was made years ago, so regular testimonials are the perfect way to assure prospective customers that your product or service is still as amazing as ever.
This video is super effective because it seamlessly cuts between shots of the product in use and clips of the co-founders talking about how HubSpot helped them to grow their business. And all of the questions have been edited out, transforming the clients’ answers into an effortless, shining monologue about HubSpot’s service.
CHIP stands for Complete Health Improvement Program, and the company markets itself as a lifestyle medicine institute.
Dieting and weight loss is something that many people struggle with, so testimonials from customers who have had success with the program are invaluable for instilling trust in future customers.
This video testimonial not only explains the benefits of the program to viewers it also shows them. We see the customer doing all of the things she struggled to do when she was overweight, like hiking and playing with her grandchildren.
7. Felder Group
Felder Group is a manufacturer of woodworking machines. This testimonial is effective because it not only showcases the machines in use, it also puts emphasis on the customer who bought them and the story behind what he is making.
Three different Felder machines are featured in the video, in a natural way. And the customer also mentions several benefits of the products, including the low-cost and the lack of noise pollution – two factors that are no doubt very important to people who are looking to buy woodworking machines.
This testimonial is great because it shows the Herschel team using Hootsuite to market their products on social media. It also presents the opinion of different team members, giving a full overview of how Hootsuite helps everyone in the business, from the Managing Director to the Digital Marketer.
Another important factor highlighted in the video is growth. The client talks about extreme growth on their social media platform and explains how the Hootsuite app helped their lean marketing team to handle that. Small insights like this really present Hootsuite as an additional team member – something that will be attractive to prospective clients watching the testimonial.
As soon as you click play and meet Barry, the magicJack customer featured in this video, you know you’re going to be in for a treat. After all, who doesn’t love a bit of eccentricity?
This video is effective because we get to hear about all of the great benefits of magicJack, while also learning about one of its customers. Telling viewers that Barry is a ‘wannabe, part-time actor’ who plays a Theremin is not going to directly improve sales, but it shows that magicJack cares about their customers – and that will improve sales. Plus, it makes for an interesting watch!
When you work with a large, recognisable company, like Sonos, it’s amazing to get a testimonial from them that you can share with the world.
This testimonial acts as a great use case for the video conferencing software, Zoom. Sonos has twelve offices that are spread out across the globe and in this video they talk about the benefits that Zoom offers by allowing team members to talk in real-time, without interruptions, regardless of where they are.
TutorMing is an online platform for learning to speak Chinese. Learning a language can be a pretty personal journey, and in this video it is awesome to hear the experiences that the client has had as a result of learning Chinese.
Happiness radiates from this client as he talks about TutorMing and all of the benefits it has brought him. We also get the opportunity to see him using the platform, which is a really effective way to encourage new customers to sign up and get started.
Being a firefighter is an extremely admirable career, involving high risk and often life-threatening situations. In this video testimonial, we get to learn the ins and outs of what it takes to train to be a firefighter.
The testimonial is for FAAC, a company that offers high-quality simulation training, and it features one of their clients, the Detroit Fire department. The video is a little on the long side, but instead of being detrimental to viewer attention span it actually works to draw viewers in as it feels almost like watching a short film.
It’s no secret that the internet is overflowing with content and you need to hook viewers within the first couple of seconds of them pressing play. This video by ChurnZero does exactly that, with a member of the team talking directly to viewers. It’s an interesting way to start a testimonial video and it definitely works to grab attention from the start.
The rest of the video is pretty typical for a testimonial video, cutting between the client’s different team members talking about the benefits of the product. But, just as they started with a bang, they also end with one – showing the clients holding a flag with the ChurnZero logo on it.
Showing off an extremely high-profile client – Showtime – this testimonial does a great job of selling the benefits of Databricks.
It starts with a nicely animated intro, immediately creating an impression of slick professionalism for the brand.
What’s particularly impressive and effective about this one is the way it features actual metrics that demonstrate the ROI of the product – shortening a process that would have taken 24 hours to around 4 hours.
If you’re making a testimonial video, it’s always a good idea to dig out this sort of data.
15. Hennessey Performance
Founded by Hennessey Performance, Tuner School is the world’s only automotive technical school dedicated to teaching car enthusiasts how to modify and tune cars. And, when you’re the ‘world’s only’ of anything – a super effective testimonial video really counts.
This simple video features a one-on-one conversation with a Tuner School graduate. The backdrop of his garage along with the passionate way he talks about his memories from the school make for an evocative watch.
Codeacademy is an online interactive platform that offers free coding classes. This testimonial is short and sweet. In fact, it’s almost like a cross between a teaser video and a testimonial – it gives viewers just enough information to inspire them and make them want to find out more.
Short testimonials like this are great if you lack the budget or time to create a longer video that features lots of different clients. Instead of focusing on the ins and outs of your product or service, you can go for a more conceptual approach and ask clients how it made them feel and why they enjoy using it.
This is the approach that Codeacademy took and it makes for a snappy and engaging testimonial video.
Although HP is a well-known brand, new products, particularly those with a £1.5 million price tag like the Indigo Press, require a certain level of consumer trust before an investment can be made.
This testimonial works to build that trust with a high energy video that includes so many happy clients it’s difficult to keep track of them all. What’s more, they mention actual figures when talking about cost savings and reduced waste, which is sure to prick up the ears of any potential customers.
This one is a straight up-and-down example of a testimonial done well.
For a start, there’s name value right away – Hubspot, a globally-recognised brand in their own right, are a great company to vouch for you. Their huge brand profile implies a sense of trustworthiness right from the get-go.
Then there’s the production value: this is well-produced with proper lighting, quality picture and nice use of B-roll.
And from there, it’s the narrative: we hear Andrew Lindsay, VP Corporate Development & Business Development talk about exactly how and why the Hubspot team uses Zoom.
In unpacking these problems – and presenting Zoom as the solution – the idea is that these predicaments will resonate with viewers and encourage them to see Zoom as a solution, also.
Recruitment is something that impacts every business, from huge enterprises to start-ups, across all industries. This testimonial by Reed.co.uk features not one, but three past clients, giving a comprehensive view of the different things that the company offers to different clients, depending on their needs.
It’s great to hear Reed.co.uk’s clients talking about their unique experiences with the company, especially when they list similar benefits. After all, when one client talks about the benefits of working with a business, that creates a sense of trust. When a second and third client talk about those same benefits, it works to strengthen that trust in potential clients.
20. Rethink Robotics
Introducing AI into your business can be daunting for existing employees, but this testimonial from Rethink Robotics targets that head on by interviewing one of their clients.
This testimonial is effective because instead of simply focusing on the benefits we also see the client talking about the initial reservations they had about the product. This honesty makes the benefits a lot more impactful when they do mention them. It’s also great to see the robot in action in the client’s business, working alongside employees.
There are many different ways to create a super effective testimonial video. The most important thing is that you showcase your clients and let the quality of your product or service speak for itself through their experiences.
For more on testimonial videos, check out: How to create a powerful testimonial video that converts.