These stats should help you make informed decisions about social media marketing - so that you can increase awareness, boost engagement, and generate business
Last updated on 25th September 2023
Feeling like you can’t concentrate for more than a few seconds these days? Don’t worry, you’re not alone!
Turns out, humans are now officially worse at focusing than a goldfish. Yep, you heard that right – our aquatic pals are leaving us in their slipstream when it comes to paying attention.
Research has shown that between 2000 and 2015, our attention spans shrank by a whopping 25%. That’s like going from being able to binge-watch an entire season of Friends to struggling to get through a single episode of Keeping Up with the Kardashians. Sad, but true.
Check out the infographic below to get all the juicy deets on our flimsy attention spans.
And if you manage to make it to the end without getting distracted by your phone, your email, your cat, your neighbour’s dog, or that weird stain on your shirt, give yourself a round of applause! You’re officially a focus superstar!
All data sources can be found at the bottom of the infographic.
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