Mavenlink Case Study
Software Feature Videos
Matt Byrom
The Requirement
Mavenlink needed a company who could create high quality videos at scale. It was also important for each video to reflect different parts of the app while maintaining a consistent brand image throughout. With our accomplished in-house team and our easy-to-use project management system storing all information in one place, we won Mavenlink’s heart and trust and began work on their series of software feature demos.
The Solution
A collection of videos that helps prospects understand and get the best out of Mavenlink
Consistency is key when creating a series of videos. So when clients come to us with multiple video briefs, we try to make sure that they deal with the same creatives each time. In Mavenlink’s case, this task falls on our longest-serving copywriter, Adam, and also our longest-serving animator, Tom. When creating software feature demos, there is no illustration stage as everything is recorded directly from the client’s website or app. This means that the creatives who work on the video really need to familiarise themselves with the software to ensure that they can present it to prospects in an easy-to-digest manner.
As the Wyzowl team operates all under one roof, it was easy for Tom and Adam to discuss the Mavenlink software when creating the videos, and this resulted in a series of high-quality videos that were consistent in their messaging and animation style, all for a reasonable price!
Adam Hayes
Tom Wiggins