These top marketing YouTube channels regularly share a wealth of advice, tips, and tricks that any marketer or business owner can learn from.
Last checked for accuracy on 20th February 2024
There are more than 114 million active YouTube channels, with over 10,000 partners using Content ID – which includes broadcasters, movie studios, record labels and more.
YouTube has around 2.6 billion monthly active users, in over 100 countries.
YouTube has approximately 122 million daily active users, based all over the world.
You can create up to 100 channels with one single YouTube account.
Around 321,000 channels have 100,000 subscribers or more.
YouTube is used all over the world, with content in over 80 languages. However, the site is banned in five countries – China, North Korea, Iran, Eritrea and Turkmenistan.
Visitors spend an average of 19 minutes per day on YouTube.
YouTube is the world’s second most visited website, right behind Google, according to research conducted by SEMrush.
An average of 694,000 hours of video are streamed by YouTuber users each and every minute. This is even higher than Netflix, whose users stream 452,000 hours per minute.
As of November 2022, mobile users make up 89.5% of worldwide visits to YouTube, compared to just 10.5% on desktop.
Music videos are the most popular type of video on YouTube, with ‘song,’ ‘songs’, ‘music’ and ‘karaoke’ all among the top 20 search queries.
YouTube Shorts attract more than 30 billion daily views, having grown quickly since introduction in 2020.
An average of 2,500 new videos are uploaded to YouTube every minute, amounting to 183 hours of video content, with an average video length of 4.4 minutes.
On average, more than 150,0000 new videos are uploaded to YouTube every minute, adding up to around 330,000 hours of video content based on an average video length of 4.4 minutes.
Around 3.7m new videos are uploaded to YouTube every day – that’s around 271,330 hours of video content based on an average length of 4.4 minutes.
There are at least 800 million videos on YouTube and quite possibly many more than this. It’s actually hard to quantify exactly how much video is on YouTube in total, since more content is being uploaded constantly.
If we assume there are 800 million videos on YouTube, with an average length of 11.7 minutes it would take 9.36 billion minutes to watch it all. That’s 156 million hours, 6.5 million days, or 17,810 years of consecutive video watching. And that’s assuming everyone stopped uploading new videos in the mean time!
You can find out exactly how much time you’ve spent watching YouTube videos. To do this:
The most viewed video on YouTube is ‘Baby Shark Dance’ with over 12 billion views.
According to SEMRush…
Based on industry averages, you probably need about 500,000 views to earn $1,000 from ads. The cost per thousand (CPM) works out to be $2 per 1,000 impressions.
You need to have at least 1,000 subscribers and 4,000 watch hours over the past year before you can monetise your YouTube content. Once you reach those thresholds, you can apply for YouTube Partner Program which allows you to start monetizing your channels through ads.
A good average amount to expect is around $0.18 a view, according to Influencer Marketing Hub. That would mean, on average, you could expect to receive $18 per 1,000 ad views.
You can expect to be paid between $2,000 and $3,000 in ad revenue for 1 million YouTube views. (Review42.)
Yes, YouTube pays monthly. Your earnings for the previous month get added to your YouTube payment account balance in AdSense any time between the 7th and 12th of the following month.
You’d need to gather around 2 million views each month, in order to earn $5,000 per month in YouTube ad revenue, based on widely reported averages,
How much do YouTubers earn?
According to BusinessInsider, a study of six YouTubers revealed income of between $2 and $12 per 1,000 views.
According to Forbes, Mr Beast is the highest paid YouTuber with a $54m payout last year. He beat out Jake Paul ($45m), Markiplier ($38m) Rhett and Link ($30m) and Unspeakable ($28.5m)
The first YouTuber was Jawed Karim who was also a founder of YouTube. He uploaded the first ever video on April 23rd, 2005 – it was titled Me at the Zoo and has attracted 227m views.
It depends what you mean by ‘YouTuber!’ There are 51 million channels on YouTube, but only 38 million of those are considered ‘active.’ If monetisation is part of your definition, then around 2 million creators are signed up to YouTube’s Partner Program through which videos collect ad revenue.
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