Interactive video is well and truly on the rise – and we couldn’t be more excited to announce a new, interactive video partnership with Rapt Media. We’re working together to offer unrivalled creativity, technical expertise and first-class service to an exciting, rapidly growing market.
The partnership brings together the expertise of two highly-respected industry pioneers; at Wyzowl, we’ll continue to do what we do best; telling stories for incredible brands, through the medium of exceptional, hand-crafted animated videos.
And by overcoming the traditional limitations of linear video content, this partnership allows us to create deeply immersive and engaging, user-driven interactive experiences for our clients – powered and defined by the choices, and input, of the video viewer.
This is all made possible by the groundbreaking, best-in-class interactive video technology pioneered by Rapt Media.
Rapt Media’s cloud-based software makes it possible for viewers to engage with video in a deeper way than ever before. With video content underpinned by Rapt Media technology, viewers can define their own journey through the decisions they make; they can also fill out forms, add products to shopping carts within the player window, and much, much more.
Interactive video has been shown to enhance learning and influence rapid behavioural change – and we believe businesses have only just scratched the surface of what could be possible. Interactive video is perfect for countless use cases, from staff training and onboarding, through to adding value at every step of the customer sales journey.
Over the coming months and years, we expect Wyzowl’s storytelling and proficiency in creating world-class animated video content – coupled with Rapt Media’s technological leadership – to see a wealth of new animated, interactive video content that delivers great results for our customers.
DID YOU KNOW:
70% of marketers say interactive video engages ‘well or very well.’ Source
68% of marketers believe interactive video will become ‘more or much more important’ in the future. Source
64% of consumers are more likely to spend more time watching video if given the chance to interact. Source