We’re huge fans of video content – which is hardly a newsflash, coming from a studio that’s created over 2,500 videos! It’s engaging, dynamic, audiences love it, and we believe it’s the most powerful digital storytelling tool out there – period.

In fact, video’s only debatable shortcoming is its linear nature. In other words, a viewers’ only options to interact with video content are to pause, rewind and fast-forward.

Interactive video changes all that, putting the viewer right in the driving seat – empowering viewers to control their own experience, and businesses to drive positive results through their video content.

Combining beautiful, hand-crafted animated videos with interactive functionality creates a new level of engaging video experience. And that’s where Wyzowl’s partnership with WIREWAX comes in.

What is interactive video?

Interactive video makes so many things possible within your video content, that it’s difficult to know where to start. We’re talking clickable hotspots, ‘choose-your-own-adventure’ style branching functionality, eCommerce tools that let your customers add items to their basket without leaving the video player, and so much more.

In terms of our interactive videos, WIREWAX is like our ‘secret sauce.’ (Except it isn’t a secret. Or a sauce, actually, come to think of it…)

But what WIREWAX is, is a really cool and powerful interactive video platform that truly raises the bar.

In simple terms, we’ll do what we always did; keep telling amazing stories through incredible animated video content, with more creativity and passion than you can shake a stick at.

We’ll then overlay that content with the breathtaking interactive functionality offered by WIREWAX, creating great results for our customers and their audiences.

Why WIREWAX?

WIREWAX is an interactive video platform which takes videos to a new level of engagement by including clickable hotspots that perform an action when your audience clicks on them. With WIREWAX’s interactive video technology, your storytelling will immerse viewers and inspire them to take action across mobile, tablet and desktop devices. WIREWAX has already been chosen by over 30,000 users and over 750 global brands and agencies. They’ve helped create brilliant campaigns in eCommerce, marketing and entertainment among other niches.

As well as our national origin as fellow Brits, we have a lot in common with the great team at WIREWAX. We share the same spirit of innovation, the same commitment to excellence, and the same obsession with great storytelling.

Over the coming months and years, we expect Wyzowl’s storytelling and proficiency in creating world-class animated video content – coupled with WIREWAX’s technological leadership – to see a wealth of new animated, interactive video content that delivers great results for our customers. In case you can’t tell – we’re excited!

Click here to find out more about Wyzowl’s interactive video service.