Video Marketing Statistics 2020
The State of Video Marketing
We gathered the stats below by surveying 656 unique respondents in December 2019. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them. Our trends data is based on 6 years of asking these questions.
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Video marketing overviewHow many businesses use video as a marketing tool – and how do they use it?
2019 in reviewHow did the video marketing landscape change in 2019?
The ROI of video marketingHow do marketers feel about the return they get on their investment in video?
Non-video marketersWhy are some marketers still reluctant to invest in video?
The Audience View: Consumers and videoPutting aside what marketers think about video – how do their audiences feel about it?
When asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 2% who’d like a sales call or demo.
How do marketers plan to use video in 2020?
Video platformsWhich platforms do video marketers use – and which ones do they find most effective?