Report: Testimonial Statistics 2020

Testimonials are often hailed as a great way to showcase happy customers, helping businesses build trust and credibility. But how effective are they in reality?

To find out, we surveyed 238 people in late 2019, and asked them how they felt about testimonials, testimonial videos and reviews. The data reveals exactly what sort of role testimonial content plays in influencing brand perception and purchase decisions…

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