We’ve created software videos for companies including:
Software Video Examples
Watch some of the software videos we’ve created below:
What Is A Software Video?
A software video tells an engaging story about what you do, who you help and the unique benefits your software delivers. That’s benefits, not features. Yes, you may have a staggeringly long list of features you’d love to tell the world about, but it’s hard to get people to care about what you do. It’s much easier to get them interested in what you can do for them. Video accomplishes this beautifully, and boy is it effective.
The results show for themselves. More than 69% of people reported having been convinced to buy an app or software by watching a video. It’s also loaded with benefits for marketers. Videos are versatile and help increase the effectiveness of your efforts in other channels. You can promote your software explainer video on lead pages, use it for onboarding, app demos, trade shows, FAQs, and more!
Amazing, amazing, amazing. This is quite frankly the best service I have received from a business in many many years. Why can’t more people be like Wyzowl?? Keep it up.
Simon Rayner – PR in a Box
Benefits of a Software Video
Using video to explain your software can benefit your company in many ways, from helping out your clients to assisting your customer service team.
1. Reduce Support Calls
It's common for people to sign up for a piece of software, click about and quickly decide if it's right for them. If they can't find solutions to problems along the way then they might never return. Video acts as an always on support tool that can save your customers and your team time!
2. Increase Customer Satisfaction
No one enjoys calling customer support, but watching a quick video and solving a problem yourself is satisfying. Software feature demos also increase satisfaction by managing customer expectations from the start.
3. Sparks Interest
Seeing is believing. When you're trying to sell your software, it helps if prospects can see it in action so that they know what they're getting. A software feature demo can help you do this.
4. Educate Current Customers
Software videos aren't just for gaining and helping new customers, you can also educate your current customers so that they get the best from your software.
5. Increase Conversion Rate
This might sound obvious, but creating a video that increases customer satisfaction and sparks interest can also increase your conversion rate. After watching your video, viewers will have a better understanding of your software and a better understanding of whether it is right for their needs.
6. Save Time
A knock-on effect of your software video reducing support calls and increasing customer satisfaction is that you save time managing customers. Customers can happily solve their own problems by watching a quick video, and you can get on with other important tasks at hand.
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