Software Video Examples
What Is A Software Video?
A software video is a 1-2 minute video that tells an engaging story about what you do, who you help and the unique benefits your software delivers. That’s benefits, not features. Yes, you may have a staggeringly long list of features you’d love to tell the world about, but it’s hard to get people to care about what you do. It’s much easier to get them interested in what you can do for them. Video accomplishes this beautifully, and boy is it effective.
The effectiveness of video is hard to match. More than 69% of people reported having been convinced to buy an app or software by watching a video. It’s also loaded with benefits for marketers. Videos are versatile and help increase the effectiveness of your efforts in other channels. You can promote your software explainer video on lead pages, use it for onboarding, app demos, trade shows, FAQs, and more!