Security Video Examples
See a few examples of videos we’ve created for the security industry below:
What Is A Security Video?
A security video is a 1-2 minute video that demonstrates the security solution you provide and what makes you different from every other security company out there. Instead of giving audiences long paragraphs of text to read and trying to explain complex mechanisms, an animated explainer video can do the job in record time.
People respond better to video marketing too. Research shows consumers prefer watching video to reading text. According to our recent survey, 72% of people said they’d rather watch a video to learn more about a service or product when given a choice between video and text. An engaging video explaining what you do is uniquely versatile too. Video can be used across your marketing channels, from your website and email to real-life events and trade shows.
We chose Wyzowl because we found them very easy to work with. They were able to take simple directions from us and create amazing videos that really conveyed our message to our customers with very short turnaround times.
Mark Bell – Barracuda Networks
Benefits of a Security Video
1. Generate Interest
Video gives you the power to tell extraordinary stories about your business, in a dynamic, engaging format that’s proven to grab (and hold) audience attention. This can help get people hooked, ready to take the next step and find out more!
2. Showcase The Benefits
With video, you can tell the story of what really makes your security business different. You can sell these benefits - not by merely talking about them, or listing them - but by illustrating, and showing them, within a powerful, impactful story that leaves a real impression on your viewer.
Our research tells us that, when viewers watch and enjoy a branded video, 83% would consider sharing it with their friends. This proves what we already suspected: Video is a highly shareable content type that can greatly amplify your reach as a business, putting your message in front of new, potential customers.
4. Ideal For Social Media
Video and social media go together like movies and popcorn! Mark Zuckerberg has said we live in a ‘video first world’ - and, unsurprisingly, video content is given huge prominence and priority on social news feeds. If you’re looking to reach new customers on social with your messaging, video is perhaps the perfect format to do so.
5. Cut Through The Noise At Events
Events are a great opportunity to network and connect with new partners and customers. Creating a video that can be shown at events can be a great way to set your security business aside from the competition, break through the noise, make an impact and strike up meaningful conversations with potential customers.
6. Grab And Hold Attention
When it comes to grabbing and holding audience attention, video is perhaps the most powerful content type available. Its unique blend of design, music, sound effects and movement stimulate a variety of different learning styles, helping boost knowledge transfer and retention.
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