Real Estate Videos That Shout From The Rooftops

The property industry is super-competitive! An amazing way to ensure your company stands out is to create a video that generates buzz around your brand.

We’ve created videos for some amazing property brands including:

Real Estate / Estate Agent Video Examples

These are just a few of the videos we’ve created. We have plenty more to show you, so get in touch if you can’t see a video in your industry!

 
 
 
 
 
 

What is a Real Estate Video?

A real estate video is a 1-2 minute business explainer video that demonstrates your authority and connects you with your prospects who are considering buying from you. Designed to help explain your services and answer common questions about buying property that pop up for your prospects, a real estate video can break down complex real estate buying issues in no time.

One of the biggest benefits to real estate agents and firms considering video is the way it can help speed up the sales process — without adding any extra tasks to your busy week. According to one survey, more than 81% of people have been convinced to buy a service or product by watching a company’s video.

Benefits of a Video For Your Property Company

Whether you want to appeal to sellers, buyers, or landlords and renters, using video as part of your online marketing strategy will result in many benefits for your brand.

1. Brand Awareness

Brand Awareness Videos are engaging and shareable, which makes them a perfect device for spreading the word about your brand.

2. Increased Dwell Time

Increased Dwell TimeThe longer someone stays on your site, the more useful it appears to search engines. Explainer videos encourage people to stay on your site for longer and this could improve your SEO.

3. Build Your Online Presence

Build Your Online Presence Most property searches now start online, so you need to ensure your company has a huge presence online. With a great video, you can feature on popular sites like YouTube and Vimeo.

4. Increase Sales

Increase Sales Whether you use real estate videos to sell and rent properties, or to advertise your property management software, you can increase sales by showing customers exactly what you have to offer – through video!

5. Stand Out

Stand Out Videos are one of the most popular forms of content, with customers and search engines alike. So if you want to stand out from the crowd, a video (or a couple!) can help you do this.

6. Tell Your Story

Tell Your StoryHumans are hard-wired for stories, especially visual stories. Creating a video to help people understand why they should use your company will humanize your brand and encourage people to want to do business with you.

How To Use A Real Estate Video

Company Website

Real estate is complicated. Even though real estate professionals are very familiar with the property buying process, the average consumer has a lot to learn. Adding massive amounts of information to your website can make it clunky, not to mention that creating new content can get expensive. Who wants to tear down their entire website? Using a real estate explainer video to discuss your service to prospects is a faster, more elegant way to add content without having to completely rewrite and redesign your website. Explainer videos are also more effective than plain old text, with more than 80% of people reporting a better learning experience with visual info.

To get the maximum use from your real estate explainer video, considering adding it to your home page. That way, it’s the first thing visitors to your site see. Hint: Making sure it’s above-the-fold (on the top half of the page) will make your video more likely to be seen.

Remember, when someone lands on your website they should be able to understand what it is you do and whether your service is a good fit for them. If you don’t do that quickly (or you don’t create an engaging experience for them), you’re going to be losing potential customers. A well-produced real estate video helps you convert more visitors into buyers.

On Social Media

Social media is all about sharing. Give people easy-to-consume tidbits they enjoy sharing — and they learn from! Would you go through the process of making a huge property decision without relying on your friends and social network for advice and recommendations? Of course you wouldn’t. Having a real estate video dedicated to explaining your unique service and experience makes you more share-able on social media networking sites.

When more people are sharing you, it’s likely going to mean more clients knocking on your door. So, here’s a few ways to use your video on social media. First, get the most mileage possible out of your video by pinning it to your profile. That way, it’ll be the first thing visitors see when they arrive on your feed. If people direct message you for more info, you can send them your video or link to your profile. You can also add real estate videos to your posts to stand out from the crowd. Big time. Video solidly outperforms other types of content on the major social media networks. On Twitter, a video is 6x more likely to be retweeted than a plain ole vanilla photo Tweet. Now, that’s some seriously effective social media marketing!

Agent/Office Promo

For individual agents, there’s always the challenge of being chosen from so many options, especially if you’re at a larger company with many agents. What if you could give potential clients a clear idea of what you do and why they should choose to work with you? You can! Your business video can explain what makes you or your particular office special without being boring, and without you having to repeat yourself again and again.

Imagine being given the choice of making cold calls to find new clients — or having them all warmed up and ready to talk after watching your video? Your animated explainer video makes it easy for clients to understand what you do and whether you’ll make a good fit working together. And don’t be afraid to show off your awards, customer satisfaction levels, and unique achievements in the marketplace. It’s okay to have your video do a little bragging for you — in fact, we highly recommend it!

Events

Events are noisy, overcrowded, and exhausting. It’s hard to break through and grab attention with so much going on and so many businesses competing for attention. Instead of trying to make contact with the crowds of people in passing by your booth, why not let a fun, informative video do the work?

With your very own real estate video running in the background, people will get a chance to learn more about you in a low-pressure way. Your business explainer video makes it easy for people to become engaged with you — without feeling stressed out that a salesperson may pounce on them. Odds are good they’ll be happier and more excited to speak with you after seeing your explainer video.

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