Product Video Examples
See a few examples of videos we’ve created about physical products below:
What Is A Product Video?
A product business video is a 1-2 minute video that demonstrates what your product does, the problem it solves and why people need it in a fun and enjoyable way. It’s also one of the most effective ways to move people through the sales funnel, from initial awareness to purchase and retention.
Unlike boring user manuals and dry product explanations, an animated explainer video entertains as it informs. That makes audiences a lot more likely to stick around to learn more. In our study, 97% of marketers agreed that video helped increase user understanding of their product or service. A product business video is amazingly versatile too. It’s not like a one-off ad, a business explainer video can boost your other marketing channels. Video is great to use with everything from product launches and customer onboarding to social media and crowdfunding.
We have never been shown such professionalism and wonderfully courteous, kind and friendly customer service before! What you have going for you is what I believe every company should follow. From our very first contact with you to our very last, we have continually been blown away by your and ability to communicate clearly the process of each phase of producing an Explainer Video and then followed by your extremely quick response time- FANTASTIC!
Suzy Griffee – Shoot Natural
Benefits of a Product Video
A product video helps you show people how your product works before and after sale. Here are some of the key benefits:
1. Stand Out From The Competition
Hundreds of creative decisions go into the creation of each video, from tone of voice and storytelling direction, to a huge variety of considerations around design style. Each decision represents an opportunity to differentiate your business from your competitors. The flexibility of video really lets your unique brand story shine through!
2. Demonstrate What Your Product Can Do
Whether you opt for a product demonstration or an animated story, video can help show your product in action and illustrate the difference it makes in the world. Get your customers excited by showing the full capabilities of your product, and what it can do!
3. Increase Awareness
When you’re looking to educate leads and customers about your products, video is a great way to go. It’s an enduringly popular way to learn about new products and services. In fact, our research tells us that, where both video and text are available on the same page, nearly three-quarters of us would choose to watch the video.
4. Increase Interest In Your Brand
Because video is so dynamic and colourful as a content type – and so popular among consumers – it can often lead to more eyes on your product and more buzz around your business.
5. Save Money On Tech Support
Regardless of what your product is, customers are always likely to need help and support! Video is a great way to streamline this process – for two reasons. One, it gives customers the tools and information to solve their own problems, which they almost always prefer. And two, it saves on the costs usually associated with customer support.
6. Keep People On-Site For Longer
If you can increase the average amount of time your visitors spend on your site, that’s a really important metric. Not only because it creates a more powerful and memorable experience for your visitors…but because dwell time is a significant search engine ranking factor.
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