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Onboarding videos

Give your customers and team members a big welcome to your brand with video content that gets them up and running in style.

A warm welcome

Making a sale or hiring a new team member may be the end of one process, but it’s very much the beginning of another. It’s impossible to overstate the importance of onboarding. In simple terms, onboarding is about properly and effectively welcoming people to your business, and giving them the knowledge and tools they need to succeed.
Whether you’re educating new users about all the great features your app or product has, or educating new hires about the culture, values and policies of your business, onboarding video is always a smart investment. It helps make sure that all the time and resource you committed into the ‘Attract’ and ‘Explain’ sequences of your audience journey are maximised to full effect, by increasing satisfaction and retention, all helping to reduce churn.

Examples

 
MHA MacIntyre Hudson
Audit- Providing accountancy, audit, tax & business advisory services.
 
useMango
Demonstrates how to use the test automation tool for new users.
 
Kennion Benefit Advisors
A healthcare solution with better benefits for a lower cost.

Onboarding videos can be used to…

Support

Get your new hires and customers up and running quicker than ever before, with slick, powerful onboarding videos.

Why use onboarding videos?

Customer satisfaction

First impressions really do count! Once people have bought your product or service, it’s in your interests to help them get the best possible experience. Often, the difference between them thinking ‘This is awesome!’ and ‘This isn’t what I expected,’ boils down to the information and support you provide them with post-sale. In the mobile app world, for example, Localytics reckon that user retention rates can increase by up to 50% with a solid onboarding strategy.

Employee retention

Recruitment is costly and time-consuming: it takes hard work to get the right people into your team. Onboarding can help keep them there longer. Research by Glassdoor found that organizations with a strong onboarding process improve new hire retention by 82%, and productivity by over 70%. But Gallup found that only 12 percent of employees strongly agree their organization does a great job of onboarding new employees, so there’s a big opportunity here!

Video is king!

Video is a pretty amazing way to onboard new customers and team members. Firstly, it’s vibrant, engaging and dynamic – grabbing and holding attention like few other media types can. It’s also incredibly flexible and versatile – screen recording, animation, live action, interactivity. Anything is possible! Finally, it can be repeated time and again, meaning that every new user gets the same great welcome to your brand. An onboarding video is an investment that can work hard for your business for years to come!

“I was very impressed with the professionalism and friendliness of everyone involved and can’t fault anyone at any stage! Everything was explained clearly and all queries were answered promptly!”

Anthony Gougeon – Capital on Tap