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We Create Marketing Videos That Generate Traffic, Leads & Sales

Video is a powerful tool for engaging with customers, which can make the buying journey a much smoother process. Video can help to increase brand awareness, buy-in, trust and ultimately conversions.

Marketing Video Examples

See some of the marketing videos we’ve created below. If you’d like to see more get in touch!

What Is A Marketing Video?

A marketing video is your ultimate shop window in an increasingly digital world. They can be used for everything from explainer videos to break down complex subjects, through to video adverts to boost brand awareness, or product demonstrations to showcase your latest innovation. Marketing videos are a brilliant tool for marketers to engage with customers, attract views and shares on social media, drive traffic to a company’s website and ultimately drive up that all-important sales revenue. Our research tells us that 78% of marketers believe video gives them a good ROI, which is no doubt a major reason why 85% of businesses regard video as an important part of their marketing strategy.

Amazing, amazing, amazing. This is quite frankly the best service I have received from a business in many many years. Why can’t more people be like Wyzowl?? Keep it up.
Simon Rayner – PR in a Box

Why Use A Marketing Video?

A quick search online gives you hundreds of persuasive arguments about why video is a must-have element of any marketing strategy, so we’ve distilled these into our top 6 reasons!

1. Improve Conversion Rate

Improve Conversion Rate Video is a powerful medium for persuading your customers to purchase your product. In fact, 81% of people have been convinced to buy a product or service by watching a brand’s video. It’s a ‘speculate to accumulate’ approach.

2. Engage Your Audience

Engage Your Audience Videos keep us glued to our screens! We consume more than 1.5 hours of online video daily. Grab a slice of that action and you’ll join the 76% of marketers who told us that marketing videos have boosted sales.

3. SEO

SEO Video alone won’t get you to the top of Google’s search results. But it can influence several crucial SEO factors. Give viewers what they crave and your video can increase dwell time and pages per session, while slashing bounce rates.

4. Explain Something Complex

Explain Something Complex Video speaks directly to our visual and aural senses. You can deconstruct complex subjects and make them more palatable. As many as 97% of marketers say that video increases viewers’ understanding of their product.

5. Great For Social

Great For Social If a photo is worth 1,000 words then a video is practically a best-selling novel on social media! Our compulsion is to share great videos, with as many as 83% of consumers admitting they’d consider sharing an entertaining branded video.

6. Enhance Email performance

Enhance Email performance Videos get noticed in our busy inboxes! Adding video to your email has been shown to increase click rates dramatically and even just a mention of the word ‘video’ in your subject line can boost your open rates.

Marketing Video Fact…

of people say they’d like to see more video from brands in 2018.
View our “State of Video Marketing 2018” page for more statistics like this

How To Use A Marketing Video

There are countless platforms and mediums where you can showcase your marketing video in order to build awareness of your brand.
How many marketing emails do you have vying for your notice on a daily basis? If, like us, the answer is tons, then just think what a crowded space that is for getting your own brand’s messaging noticed. Marketing videos are a great way to cut through the noise and capture your customers’ undivided attention for just a few precious seconds. Because, honestly, that’s all they’re going to give you!

We’re visual creatures, so another drab newsletter – or worse; an email laden with text – simply won’t do the trick anymore. Which is where video can give you an extra edge. A well-placed video in an emailer can be a major shot in the arm for your click-through rates. With a little bit of time and investment you can drastically improve the chances of your messaging being seen and heard.

By combining a great marketing video – that succinctly packages what you’ve got to offer – with snappy copy, eye-catching imagery and a knockout subject line, you’re giving your audience every chance of acquiring all the information they need to consider your product or service further. If you can direct them through to your website, perhaps with a link to an embedded video on your site, then you’ve got them even further along the buyer’s journey towards a definite purchasing decision.

Social media was made for video. It dominates our feeds and that’s a trend that networks have not only recognised but are actively encouraging. YouTube is unsurprisingly the biggest player, with a share of nearly one-third of all internet users. Facebook has cottoned on and made video a major priority, with more than 500 million people now watching Facebook videos every day. Of course, Twitter and Instagram have also upped their game to grab a piece of the on-screen action.

Social media is a vast ocean of opportunity. You just have to navigate it. A marketing video is one of the best tools at your disposal. A memorable, engaging or amusing video can be just what’s needed to grab someone’s attention. If they like it enough, they’ll share it. If that process repeats, your video could go viral. Think about what that traction could do to elevate your brand to the next level.

For millennials, who are the powerhouse consumer force of today, video is the new currency. If you’re not using video on social, you could well be missing out on connecting with this vital demographic. Just remember that millennials will switch off if they think your video is too promotional. With social video, authenticity is your ally!

Video should be used on your website’s landing pages wherever it makes sense. A well-made marketing video gives your audience the chance to soak up your messaging with very little effort required on their behalf. You might be the best writer on earth but, according to our studies, 72% of people would rather use video to learn about a product or service than text.

Beyond the brand awareness advantages that video offers, there are several other benefits you might be surprised to hear. By using video on your landing pages, you can seriously increase conversions. One of the reasons for this is that video can prolong the ‘dwell time’ that people stay on your site and move around it. That means more time to mull over your product and then take action.

Marketing videos are also highly beneficial for landing pages because they build trust – a vital factor if your audience is going to buy from you. A well-placed video that shows the human side of your business can accelerate the relationship building process.

Given the choice, which kind of product page is likely to grab you: one with a wordy description about a brand-new product or a video that shows it in action? You’re not alone, because our research tells us that 95% of people have watched an explainer video to learn more about a product or service. Video has the power to connect with a viewer in a way that can subtly pique their interest without bamboozling them with facts. That’s important, because the majority of human decisions are made based on emotions rather than logic.

Given that we buy with our eyes, video can give consumers much more of an interactive experience than a product description – or even a static image – can ever achieve. If we can’t pick up and touch the product in person, the next best thing is to see it in all its 3D glory on-screen. This is also one of the most effective ways of maximising your audience’s recall of your product messaging. Viewers retain a message far more fluently when they watch it in a video, compared to in a text version alone. Video is a highly effective means of ‘showing’ your audience your product rather than ‘telling’ them about it.

Customer onboarding is the process companies use to attract and retain new customers or clients. At its core, onboarding is all about explaining how a product or service works and its value proposition to the customer. Onboarding is the first step in a customer’s journey which, if done well, can make all the difference in developing a long and fruitful relationship with your brand.

If the initial touchpoint for your business is your website, as it is for so many companies today, then video can be a great tool for providing a clear and concise explanation of what you’ve got to offer. It can introduce your company values, explain any complicated theory and reassure potential customers that they’re dealing with a genuine, trustworthy organisation.

Onboarding aims to reduce customer churn by enhancing customer satisfaction, which in turn can increase your revenue. Videos can help to answer many of your customers’ pain points and burning queries, so by the time they’re ready to speak to your sales team, they’re far more likely to be clued up and ready to buy.

If you can make your onboarding videos informative and personal, then you stand a much better chance of capturing the trust and loyalty of your customers through to their initial purchase and – hopefully – their continued custom for many years to come.

Ebook: How To Use Video On Social Media

Social media is an integral part of marketing. This book will help you get the most from your videos on all social platforms.

This ebook covers:

  • Which social networks are best for sharing video content.
  • The difference between paid and organic social video marketing.
  • The various ways you can use video on social media.
  • How to track the results of your campaigns.

Get Info & Pricing

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