Marketing Video Examples
What Is A Marketing Video?
A marketing video is your ultimate shop window in an increasingly digital world. They can be used for everything from explainer videos to break down complex subjects, through to video adverts to boost brand awareness, or product demonstrations to showcase your latest innovation. Marketing videos are a brilliant tool for marketers to engage with customers, attract views and shares on social media, drive traffic to a company’s website and ultimately drive up that all-important sales revenue. Our research tells us that 78% of marketers believe video gives them a good ROI, which is no doubt a major reason why 85% of businesses regard video as an important part of their marketing strategy.
Why Use A Marketing Video?
1. Improve Conversion Rate
2. Engage Your Audience
Video alone won’t get you to the top of Google’s search results. But it can influence several crucial SEO factors. Give viewers what they crave and your video can increase dwell time and pages per session, while slashing bounce rates.
4. Explain Something Complex
5. Great For Social
6. Enhance Email performance
Marketing Video Fact…
How To Use A Marketing Video
We’re visual creatures, so another drab newsletter – or worse; an email laden with text – simply won’t do the trick anymore. Which is where video can give you an extra edge. A well-placed video in an emailer can be a major shot in the arm for your click-through rates. With a little bit of time and investment you can drastically improve the chances of your messaging being seen and heard.
By combining a great marketing video – that succinctly packages what you’ve got to offer – with snappy copy, eye-catching imagery and a knockout subject line, you’re giving your audience every chance of acquiring all the information they need to consider your product or service further. If you can direct them through to your website, perhaps with a link to an embedded video on your site, then you’ve got them even further along the buyer’s journey towards a definite purchasing decision.
Social media is a vast ocean of opportunity. You just have to navigate it. A marketing video is one of the best tools at your disposal. A memorable, engaging or amusing video can be just what’s needed to grab someone’s attention. If they like it enough, they’ll share it. If that process repeats, your video could go viral. Think about what that traction could do to elevate your brand to the next level.
For millennials, who are the powerhouse consumer force of today, video is the new currency. If you’re not using video on social, you could well be missing out on connecting with this vital demographic. Just remember that millennials will switch off if they think your video is too promotional. With social video, authenticity is your ally!
Beyond the brand awareness advantages that video offers, there are several other benefits you might be surprised to hear. By using video on your landing pages, you can seriously increase conversions. One of the reasons for this is that video can prolong the ‘dwell time’ that people stay on your site and move around it. That means more time to mull over your product and then take action.
Marketing videos are also highly beneficial for landing pages because they build trust – a vital factor if your audience is going to buy from you. A well-placed video that shows the human side of your business can accelerate the relationship building process.
Given that we buy with our eyes, video can give consumers much more of an interactive experience than a product description – or even a static image – can ever achieve. If we can’t pick up and touch the product in person, the next best thing is to see it in all its 3D glory on-screen. This is also one of the most effective ways of maximising your audience’s recall of your product messaging. Viewers retain a message far more fluently when they watch it in a video, compared to in a text version alone. Video is a highly effective means of ‘showing’ your audience your product rather than ‘telling’ them about it.
If the initial touchpoint for your business is your website, as it is for so many companies today, then video can be a great tool for providing a clear and concise explanation of what you’ve got to offer. It can introduce your company values, explain any complicated theory and reassure potential customers that they’re dealing with a genuine, trustworthy organisation.
Onboarding aims to reduce customer churn by enhancing customer satisfaction, which in turn can increase your revenue. Videos can help to answer many of your customers’ pain points and burning queries, so by the time they’re ready to speak to your sales team, they’re far more likely to be clued up and ready to buy.
If you can make your onboarding videos informative and personal, then you stand a much better chance of capturing the trust and loyalty of your customers through to their initial purchase and – hopefully – their continued custom for many years to come.