We Create Awesome Animated Videos For The Legal Industry

When explaining legal concepts clarity is key. A simple animated video will help you get your message across in the best way – every time!

Legal Video Examples

See a few examples of videos we’ve created for the legal industry below:

 
 
 
 
 
 

What Is A Legal Video?

A legal video is a 1-2 minute video that clearly articulates your unique legal service and expertise. We use animated storytelling to show what you do and how you solve people’s problems.

Almost everyone needs legal services at some point in their lives, but legal issues aren’t easy for the average person to understand. That makes the sales process more difficult, because without understanding what you do, customers will fail to see the value in hiring you.

When people better understand your legal service from watching an explainer video, they’re more likely to buy from you. Research shows that video has a profound effect on the buying process. In our study, 81% of people surveyed reported that they had been convinced to buy a product or service after watching a video from a business.

Video also makes a remarkably versatile marketing tool. A business explainer video can also be used across your marketing channels, from email campaigns to your website and in advertising.

 

We are really happy with the final video and indeed have been really impressed with the whole process by everyone at Wyzowl!!

David Rowland – Natixis

Benefits of a Legal Video

See some of the key benefits of a legal video below:

1. Educate Your Audience

Educate Your Audience Video is a fantastic tool for education, mainly because it addresses a range of different learning styles. Visual learners are engaged by the bright colours, auditory learners by the voiceover and narration, and kinesthetic learners by the movement. It’s a potent package for legal companies to educate and inform viewers who often need a little extra support!

2. Simplify Complex Information

Simplify Complex Information Long passages of text can be a real turn off for new customers. Video, on the other hand, is really accessible. The ‘play’ button represents an offer: give us 1-2 minutes of your time, and we’ll help you understand! This gives you the power to crystalise the really important stuff, and introduce the key points in the order that’s most effective for customer learning.

3. Easily Shareable

Easily Shareable Video is a highly shareable format – but don’t take our word for it. Wordstream research has found that social video generates around 1200% more shares than text and image content combined. Video is a great way to get your message out there – and if you do it right, your viewers will often do the promotion for you!

4. Improve Conversion Rates

Improve Conversion Rates In our experience, understanding is one of the real keys to conversion. By giving your customers more information about who you are and what services you offer, you optimise your chances of them reaching out to you for more information. Don’t scare them off with long passages of text – use video!

5. Demonstrate Your Expertise

Demonstrate Your Expertise Albert Einstein once said, “If you can’t explain something simply, you don’t understand it well enough.” We seriously couldn’t agree more. Increasingly, success belongs to those who are able to showcase their expertise by simplifying it into a language everybody can understand. Video is a great way to do this – explaining highly complex issues in a short period of time.

6. Stand Out From Your Competitors

Stand Out From Your Competitors Certain industries are slower to adapt to change than others. This isn’t necessarily a bad thing; it creates opportunities for forward-thinking businesses to steal a march on the competition by doing something different! Video is less common in the legal industry than many other niches, which creates a great opportunity for you to get ahead.

How To Use A Legal Video

Email Campaigns

There’s a lot to love about email. Email campaigns can be one of the most effective (and cost-effective) marketing channels for any business. But here’s a little-known fact that you can use in your next campaign to make your email even more effective… Did you know that just by adding the word “video” to your subject line, you’re likely to increase your open rate? According to one study, email campaigns that included the word “video” in the subject line had 19% better open rates over email campaigns that didn’t promise a video inside.

How to explain the boost video gives email? It’s not entirely surprising when you look at the data. People just plain prefer to consume video over other forms of content. When people are given a choice between both video and text on the same page, 72% of people would prefer to learn about a product or service by watching the video.

Plus, you can boost all your email communications by adding a link to your video in your email signature. Video is an ideal way to make a great first impression, and start new relationships off on the right foot.

Service Page

When people come to your website, they are likely to have a legal problem that needs solving. They want to know if you provide the right services to get the job done. That means they’ll head on over to your Services page to see what you do.

On your Services page, you could list all the legal services on one long-ish page; then hope that people will be excited and interested enough to read the whole thing… Or you could give people an engaging animated explainer video that shows what you do in an informative and entertaining way. It’s great for audiences and great for your website.

Video has been shown to boost website traffic and improve the quality of time spent on site. According to our study, 76% of businesses said video helped them increase traffic to their website, and 80% of marketers reported an increase in dwell time on their website due to video.

Adverts

When you commit to an advertising campaign, you’re committing to a large ad budget. The success of your advertising campaigns rests on your ability to win over your prospects. Using video gives you an unprecedented ability to win hearts and minds. No other medium has the potential to convey as much emotion as video, and people just tend to like watching videos more than other forms of content. In one survey, more than 95% of people said they’ve watched an explainer video to learn more about a product or service.

Visual communication is also more powerful than other forms of communication. According to research, people process visuals more than 60% faster than text. Using a beautifully animated video will help you get your message across faster and more effectively in ads. When you save time, you save money in advertising.

Lead Pages

Lead pages, or landing pages as they’re often called, are all about grabbing and holding attention long enough to get your message across, so you can call your visitors to action. It doesn’t matter whether you’re asking for the sale or offering a free ebook, you’ve got to hook your viewers before they’ll agree to take the desired action on your lead page or landing page.

Video is statistically proven to grab and hold the attention of viewers better than other forms of communication. On website pages with both video and text on the same page, 72% of consumers reported they’d prefer using video over text to learn about a product or service.

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