Legal Video Examples
See a few examples of videos we’ve created for the legal industry below:
What Is A Legal Video?
A legal video is a 1-2 minute video that clearly articulates your unique legal service and expertise. We use animated storytelling to show what you do and how you solve people’s problems.
Almost everyone needs legal services at some point in their lives, but legal issues aren’t easy for the average person to understand. That makes the sales process more difficult, because without understanding what you do, customers will fail to see the value in hiring you.
When people better understand your legal service from watching an explainer video, they’re more likely to buy from you. Research shows that video has a profound effect on the buying process. In our study, 81% of people surveyed reported that they had been convinced to buy a product or service after watching a video from a business.
Video also makes a remarkably versatile marketing tool. A business explainer video can also be used across your marketing channels, from email campaigns to your website and in advertising.
We are really happy with the final video and indeed have been really impressed with the whole process by everyone at Wyzowl!!
David Rowland – Natixis
Benefits of a Legal Video
See some of the key benefits of a legal video below:
1. Educate Your Audience
Video is a fantastic tool for education, mainly because it addresses a range of different learning styles. Visual learners are engaged by the bright colours, auditory learners by the voiceover and narration, and kinesthetic learners by the movement. It’s a potent package for legal companies to educate and inform viewers who often need a little extra support!
2. Simplify Complex Information
Long passages of text can be a real turn off for new customers. Video, on the other hand, is really accessible. The ‘play’ button represents an offer: give us 1-2 minutes of your time, and we’ll help you understand! This gives you the power to crystalise the really important stuff, and introduce the key points in the order that’s most effective for customer learning.
Video is a highly shareable format – but don’t take our word for it. Wordstream research has found that social video generates around 1200% more shares than text and image content combined. Video is a great way to get your message out there – and if you do it right, your viewers will often do the promotion for you!
4. Improve Conversion Rates
In our experience, understanding is one of the real keys to conversion. By giving your customers more information about who you are and what services you offer, you optimise your chances of them reaching out to you for more information. Don’t scare them off with long passages of text – use video!
5. Demonstrate Your Expertise
Albert Einstein once said, “If you can’t explain something simply, you don’t understand it well enough.” We seriously couldn’t agree more. Increasingly, success belongs to those who are able to showcase their expertise by simplifying it into a language everybody can understand. Video is a great way to do this – explaining highly complex issues in a short period of time.
6. Stand Out From Your Competitors
Certain industries are slower to adapt to change than others. This isn’t necessarily a bad thing; it creates opportunities for forward-thinking businesses to steal a march on the competition by doing something different! Video is less common in the legal industry than many other niches, which creates a great opportunity for you to get ahead.
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