Stand out from the crowd.
Try harder, work harder!
How many times a day are you told that you need to improve your sales technique?
Are you in need of better results?
Because let’s face it, a copy and pasted sales email just doesn’t cut it these days. People need information quickly, they want to be wowed.
So you’ve got to turn it up a notch! There’s a surefire way to do that, and that’s to include video in your process.
In this article, we’ll take a look at the different kinds of videos you can use and some examples of really great ones.
Why use video in sales?
Using video in your sales process has a number of pro’s, across the board videos are seen as a more interesting and engaging way to receive information.
The visual aspect of video is especially helpful when selling a product, people want to see what they are buying, not just hear about it. Having a video prepared to send to prospective customers will help you get a sale over the line.
Video has a more human element, they can help people feel like they’ve got to know you that little bit better. Making it much easier for them to commit.
People may receive a massive amount of sales emails into their inbox everyday, having a video to include can set you apart from your competitors.
Different types of sales videos
1. Q&A videos
These videos are great for answering FAQ’s about a service or product. They can be used to break down your offering so somebody can find out if you are the right company for them. People may like to watch these videos before contacting you to answer some of their initial queries.
2. Employee bio videos
Videos that give information about your employees and their role in your business can be insightful for potential customers. They can help to build familiarity and trust, and allow prospects to get to know the personality of your brand.
3. Product/service page videos
These are an effective way to talk about your offering on the corresponding pages on your website. Some people may visit a website and be put off by a wall of text. If there’s a video as well you’ll be more likely to grab their attention.
4. Landing page videos-
On a landing page you’re asking someone to give you something, so a video can help to reassure people before they share their details.
5. Cost videos
A lot of people want to know about cost up front. So displaying this information in an easy to digest way, like in a video gives prospects the information they are really looking for.
6. Social proof/testimonial videos
There’s nothing better for a customer, than to hear from another customer. In fact 9 out of 10 people say they trust what another customer says over what a business says about itself. Videos like this help you to prove you are worthy of a sale, because the subject has tried and tested what you’re selling.
7. Value proposition videos
Words aren’t always enough! As well as telling people about what you offer- show them!
Lyft has a series of these videos, and they are nothing short of inspirational! The videos help to humanize the brand and show exactly why people choose LYFT. With over 2 million views (and counting) lots of people may have been introduced to LYFT because of this video and that’s powerful.
This short and engaging and engaging video from Puls shows exactly what their product offering is. A prospective customer gets enough information in 28 seconds to know if Puls is right for them, allowing them to feel confident to take next steps.
This product demonstration from InVison shows all of the value propositions that a salesperson needs to tell a customer. But, it’s not just practical, it’s also entertaining! It gives viewers a flavour of what to expect from InVision and does it in an engaging way.
This employee bio video hits the nail on the head. It’s fun, short and let’s viewers know exactly what to expect from an experience with their company.
5. Sheffield Metals
The cost video from Sheffield Metals is a little longer than the others on this list, but that works for this type of video. The company has different product offerings and people want to know the prices of them. The video uses a mixture of live action and animation to keep viewers interested for the full video, ensuring they are informed and ready once it’s over.
6. Guaranteed Clean Energy
This is a great example of a testimonial video! The guy talking is confident and speaks convincingly and clearly about the product, giving the right amount of information to the viewer. Using a mixture of talking to the camera, animated graphics and cut away shots also helps to keep the audience watching.
This product demonstration video hits the nail on the head in many categories. It’s short, concise, entertaining and gets people excited about the product. The showcase of the different screens of the software mixed with the modern glitchy effects is a winner.
Bitpegs used video to show prospects exactly what they could do for them. This value proposition video entices users by showing exactly what Bitpegs can do for them, leaving them curious and interested.
AppToPay’s video spells it out and shows exactly why you should download the app! It shows what the app does, why it’s useful and where to download it. Nothing is left unsaid!
Brightstores give prospects a walk through before they even talk to a salesperson. Creating familiarity with the product will help when they are being asked to purchase because they’ve already seen what the software can do for them
We often overlook using video when it comes to sales, because it’s usually reserved for marketing. But it does have a place within the sales process to help us to communicate with potential buyers in a more concise and fun way.
If you’re looking to increase your response rates and close more deals, take a look at how video can work for you. Check out our sales videos page (https://www.wyzowl.com/sales-videos/) and see how video could be your secret sales weapon!