Ecommerce Video Examples
See a few examples of ecommerce videos we’ve created below:
What Is An Ecommerce Video?
An ecommerce video is a 1-2 minute video that shows customers the value of your product or service by telling them an engaging story about how the product works. Video gives people a fun, snappy way to learn about your ecommerce offering they can actually enjoy. Unlike dry explanations and long expanses of text, an animated explainer video both entertains and informs.
But the real magic of business explainer videos happens after the video is over. By the time your audience has finished watching, they’re far more likely to understand your product and be on the path to purchase. In our survey, more than 97% of marketers reported video helping to increase user understanding of their product or service.
Truly exceptional service and follow through. To cut to the chase, we had a fantastic experience with Wyzowl and absolutely recommend them.
Justin McCullough – Director Commerce – Capital One
Benefits of an Ecommerce Video
1. Boost Sales
Video can help win the confidence of potential customers by showing off your product and its benefits. Whether you’re telling stories that illustrate the difference your products will make in the world, or just straightforward product demos, you can paint a picture that wows and impresses your customers, optimising your chances of converting them.
2. Reduce Customer Drop Off
For much the same reasons as above, video is a great way to reduce customer dropoff. In eCommerce, confidence is everything. You need your customers to trust the product and feel happy paying for something they can’t touch or hold. Video helps your customers get a nuanced understanding of the product - reducing dropoff rates.
3. Showcase Product Benefits
4. Thank Your Customers
5. Instructional Videos
By creating instructional videos to help your customers use your products effectively, you can give them the tools and information they need to get the best possible experience from the products they buy from you. This helps increase satisfaction and positive reviews, improving overall experience while reducing returns and complaints.
6. Reduce Support Calls
Another welcome effect of using video content is that it can help your customers solve their own problems and answer their own questions around how your products work. This gives them the power to head online and solve their own problems rather than relying on your customer support staff - removing friction for the customer and cutting costs for you!
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