Ecommerce Video Examples
See a few examples of ecommerce videos we’ve created below:
What Is An Ecommerce Video?
An ecommerce video is a 1-2 minute video that shows customers the value of your product or service by telling them an engaging story about how the product works. Video gives people a fun, snappy way to learn about your ecommerce offering they can actually enjoy. Unlike dry explanations and long expanses of text, an animated explainer video both entertains and informs.
But the real magic of business explainer videos happens after the video is over. By the time your audience has finished watching, they’re far more likely to understand your product and be on the path to purchase. In our survey, more than 97% of marketers reported video helping to increase user understanding of their product or service.
Benefits of an Ecommerce Video
Ultimatly using video in your ecommerce store will help you sell more. Here are a few of the other benefits:
1. Boost Sales
2. Reduce Customer Drop Off
3. Showcase Product Benefits
49% of online shoppers say not being able to physically touch a product is one of their least favourite parts of shopping online. Video helps you mitigate this – it’s the perfect outlet to demonstrate and show off your product, highlighting its many benefits, and helping win the trust of your potential customers.
4. Thank Your Customers
The uses of videos go far beyond simply converting and closing your customers. You can use it for all sorts of reasons – like taking the time to say ‘thank you’ to those who buy from you. Research suggests 81% of companies who deliver an excellent customer experience outperform their competition – showing appreciation is so simple, but so powerful.