Rently Case Study
Property Video
Sarah Byrom
The Requirement
Rently came to us looking for a homepage explainer video of around 60 seconds in length. The main value points that they wanted to portray were: Security, Access, and Management; and they wanted to do so in a fun and exciting way to show off the innovative capabilities of their solution.
The client was very open in terms of style and happy to give our illustrator a bit of freedom to choose a style that would fit. The main requirement was communicating their message effectively.
The Solution
An energetic video that features a newly-created brand mascot
When writing the Rently video, our copywriter, Samantha, followed the popular “problem, solution, benefits” structure to demonstrate how the software solves existing problems – and then some! To liven the video up, she worked with the client to create a funny “bad guy” character, and the result was a sneaky weasel in a top hat that has gone on to feature in many future Rently videos.
As you can imagine, drawing a weasel isn’t something our illustrators do every day. But Dan loves a challenge and he really brought the character to life, giving him a patchwork jacket and a cheeky smile. Martin, the animator for this project, added even more life to the weasel with an incredible laugh sound effect. Watch the video below to hear it for yourself!
The team at Rently were very happy with each stage of the project, and because of this, the video progressed from brief to final video in little over 6 weeks!
Samantha Ferguson
Dan Felton
Martin Bailey